Pure Marketing provides
A simple approach to SEO
More Leads to your website
Our SEO is plain and simple, we provide more traffic
Which leads to more customers. Guaranteed 100% No B.S. approach
Why is SEO essential in digital marketing
Of web users
Depend on search engines
Of online activities
Start with a search engine
The statistics don’t lie, when a prospective customer goes online they start with a search engine. Our extensive SEO Services ensure that those clients locate your website, not your rivals, in search results. That’s what makes SEO so powerful. It’s an important component of digital marketing that no organisation can afford to neglect.
Do you want to increase your website traffic?
What is SEO?
The method of driving organic traffic to a website or landing page is Search Engine Optimization (SEO) as it is commonly called.
We must first identify organic traffic to understand SEO. The word “organic traffic” refers to the visits received from unpaid search results to your website, so it’s called organic. Organic traffic is solely sourced from organic search results, as opposed to paid traffic that is created by paid advertising. This implies that by searching for such keywords in search engines like Google or Bing, visitors have found your website.
Basically, it’s traffic that doesn’t come from links, paid advertising, or other websites. The digital marketing facet that focuses on generating organic traffic is referred to as SEO.
SEO can boost the search engine rankings when done properly, which can result in organic leads for the goods or services you provide. For example, a high-quality and insightful published blog posted by the marketer and optimised for SEO can help generate traffic that could ultimately contribute to a prospective sale.
Here’s How We Drive More Leads to Your Website
We support you in posting keyword-rich, search optimised content
whether it’s in a website page or blog post
both search engines and users will engage with.
With your industry guidance and input
we will identify and target the right combination of keywords
competitor analysis, and search engine data.
Strategic Link Building
A tailored approach to the development of your domain
authority by building backlinks to your site
only from other sites that are relevant and authoritative.
Our experienced SEO specialists will
take care of all of the technical back-end administration so that
your website can be easily and quickly crawled and indexed by search engines.
Page Speed Optimisation
Google prioritises informative websites that have fast loading page times. Pure Marketing will optimise your website to ensure you website loads fast, no matter what platform desktop, tablet or mobile.
On the search engine results page (SERPS), there is limited space and competition for the top spots are ferocious.
That’s because the higher the website page ranks the higher your click-through rate will be.
That, in turn, equates to more leads through your website.
The issue is that too many SEO services promise rapid results using black hat tactics (We have seen Google ban sites for these strategies).
We collaborate with each customer to create a personalised SEO strategy which is focused on using proven methods and best practices in the industry.
Then over time, we execute the strategy, fine-tuning our approach and continually measuring the results.
Why Do You Need SEO?
When it comes to digital marketing, this is one of the most common questions that brands and company owners have. Many people have heard of SEO, and after the Internet went mainstream, it seems to be an accepted activity. If you’re reading this, there’s a good chance you’re thinking about incorporating SEO into your business. Is SEO still a successful marketing tool in this day and age?
That, in turn, equates to more leads through your website.
SEO is a long, time-consuming process, it will not position the company overnight on the map. However, with a good SEO campaign, it is difficult to deny that there are a lot of benefits for your business. You’ve come to the right place if you’re looking for a top-rated SEO agency that can carry your campaign to a whole new level. Get in touch with us online to discuss your custom Search Engine Optimisation strategy.
Ready To Take Your
Pay Per Click Campaigns
To The Next Level?
How Does SEO Work?
When a user enters a keyword or phrase into a search engine such as Google or Bing, a list of websites satisfying the query will be shown. The specific list is known as the Search Engine Results Page (SERP). You can see the paid adverts located at the very top and bottom of the page. The organic search results are the remaining websites from the listing that are not listed as ‘Adverts’.
The search engines will determine the search term after a query has been entered and will do their best to serve the most suitable websites for the customer. The primary aim of SEO is to list your website on the first page of the results. The higher your website is ranked, the better. Statistics show that 75 Percent of internet users do not click past the first page of results.
The first five organic results on the first page alone account for 67.60 Percent of all the clicks. SEO is used to customise your website with your targeted keywords in order to get a high search ranking. Search optimisation is a difficult approach and it takes a long time before the results are shown, In the meantime, we would recommend using a PPC strategy.
Why SEO Services Matter
93% of online users start with a search engine.
When a customer wants to buy a new product, require a service, or they want to learn more about a certain business, they turn to a search engine. Almost all online experiences start with a search engine such as Google, Yahoo, or Bing. It’s rare for customers to know exactly what they want. They do have the idea but they need a search engine to guide them.
How can your customers find you if your company isn’t listed in the search results? They most probably won’t. Customers will find your rivals and give them their business. SEO places your website on search engines, making your company a choice for potential customers.
Google currently holds 92.81% market share of global searches
Bing follow in second place with 2.79% and then Yahoo at 1.87%. As you can see, Google dominates the search engine market, so there is no surprise that a huge majority of marketers rely on the Google platform for SEO. Most, if not all, SEO strategies will focus on optimising Google rather than any other search engine.
SEO pretty much shows at this stage Googles dominance of the search industry. Therefore it makes complete sense for you to concentrate most of your energies on Google. If you’re looking to optimise for other search engines, you’re free to do so but only as a supplement for your Google SEO campaign.
Before a buying decision is reached, 81 Percent of customers carryout online research
SEO is an excellent marketing tool because you can target uses who are actively searching for your product or service. This means customers who have high buying intent and are ready to make a purchase. If you can put your business in front of prospects with high buying intent, the chance of conversion is very high.
This is why the right keywords and phrases must be optimised. To target prospects that are actively looking to purchase, you may use “buy now” keywords, for targeting these customers.
75 Percent of internet users don’t click past the search results’ first page.
You’re probably thinking, “It should be good enough to have my website listed on the second or third page of Google. Well, If you can’t manage to rank on Google’s first page, your website may as well not exist. 75 Percent of users simply browse the search results on the first page, perform a quick scan, and click one or two links. They seldom venture to the wasteland, which is the second page.
The goal of Search Engine Optimisation is to customise your website so that Google feels it is the most important and useful for users who are searching for certain keywords. So you get highly-targeted visitors who are interested in the item or service that you are offering.
72% of digital marketers confirm that content is one of their most effective SEO strategies.
There is some confusion over SEO and content marketing. Are Search Engine Optimisation and Content Marketing the same thing? Is it possible to combine them? Think of Search Engine Optimisation and Content Marketing as the bacon and eggs of digital marketing. Both of these strategies are a good fit and work well together. In fact, we could go as far as saying that Search Engine Optimisation is all about content, and vice versa.
A strong SEO campaign will revolve around the content. Due to its holistic nature, it requires content marketing in order to incorporate SEO in a broader way. Conversely, it requires the technical skills offered by SEO Services to ensure the effectiveness of your content marketing.
SEO has a close rate of 14.6%
As a reference, the close rate refers to the percentage of leads turning into sales or what is technically called a conversion. Now, that doesn’t look much, If you compare SEO’s close rate with that of traditional marketing, you’ll find just how impressive the former is. The close rate for traditional marketing methods like print, TV, or radio is only around 1.7%.
Obviously, your mileage may vary but there’s no shortage of ways to increase your business’ close rate. With an increased close rate, your company will grow its customer base, revenue, and market share. With growth like that, you’re positioning your company as a leader in your industry.
83% of customers who have performed a local search are likely to visit a store within 5 miles.
This statistic is a case for the importance of local Search Engine Optimisation. If you have a small to medium-sized company, local Search Engine Optimisation is something that you should pursue. Some examples of businesses that can benefit from local SEO are restaurants, hotels, doctors & healthcare providers, plumbers, and electricians.
Not all businesses lend themselves well to local SEO Services, usually ones that are online only. However, if you have a physical shop, store, clinic or outlet, it’s always a good idea to optimise your website for local SEO.
28% of local searches result in a purchase
It’s another fantastic statistic that reinforces the importance of local SEO. This because users who have made a local search often have a high buying intent. These are people who want to find a restaurant, bakery, boutique, dentist, plumber, electrician and more.
Investing in a strong local SEO strategy will allow your brand to connect with this particular segment of your targeted audience. Leveraging local SEO can result in increased revenue and new customers. For example, a restaurant may receive more reservations and a dentist may acquire more new patients.