Digital Marketing For
Connect with Patients in their time of need by working with
a specialised drug rehab marketing agency
UK adults battle a substance abuse disorder each year.
A & E visits caused by drug abuse, according
to the addiction centre (AC).
Google searches occur monthly for Rehab & Recovery.
Find And Engage New Patients For Your
Addiction Treatment Center
Pure Marketings medical marketing solutions focus on getting the right patients into your facility. Prospective patients need to understand the value of the service you provide and trust you’re experienced to help them conquer their addictions.
You need to set yourself apart from other addiction treatment centres by highlighting your quality of service, program features, and reputation.
Rehab Marketing And SEO For Addiction Treatment Centers
People rely on the internet to find medical information and treatment options. At Pure Marketing, our digital strategy will work to expand your website presence. We’ll drive new patients to your facility and help grow your rehabilitation centre.
Here are a few ways we can help your
healthcare company to grow
Pure Marketing Group can establish
strategies for attracting new patients
Promote better patient engagement through
the use of continued healthcare digital marketing
Increase brand awareness through utilising healthcare
digital marketing including social media and pay per click
We all know you cannot please every patient Pure
Marketing provides positive reputation management
By introducing partnering programmes Pure
Marketing can increase Clinician referrals
Pure Marketing Group can help you establish
your clinic as a community clinical leader
Igniting Your Growth With Pure’s
Treatment CeNter Marketing
Leverage Pure’s medical marketing solutions to grow your
Rehab Center patient base.
There’s no denying that addiction is a health scourge that currently plagues Europe. According to a survey by Statista on Drug Use and Health, 360 million people (aged between 15 & 64) have battled substance abuse in 2014. In that same year, 1 in every 4 adults has struggled with both alcohol and drug use disorders simultaneously.
At Pure Marketing we understand that addiction treatment marketing is a unique industry when compared to other digital marketing markets. We understand that rehab marketing isn’t just about making a profit, the main purpose is to get the word out about your program and connect with people who need your life-saving services, touch as many lives as possible. To find out more how we can help grow your rehab centre, please feel free to get in touch.
However, when people make the decision to stop suffering and change their habits to better their lives, they only want to go to addiction treatment centres that they trust, and the best ones in their area. It’s also likely that you are not the only rehab centre who specialises in addiction programs. So, what do people find when they Google drug and alcohol addiction on the internet?
Partnering with a renowned rehab SEO management agency like us gives you the opportunity to stand out from your competitors by catapulting your credibility and proven success record to the top of the search engine results.
Our comprehensive rehab SEO strategies make sure that patients get the help they need, and you get more booked appointments (leading to increased revenue) by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
What are the Key Elements of Rehab Marketing?
There are many factors to rehab marketing and knowing some key elements will help your facility save thousands of pounds in marketing and get more admissions.
Rehab Marketing SEO Is a Must – Search engine optimization or SEO is still the top rehab marketing strategy and online marketing in general. It’s safe to say that if you’re not doing SEO for your digital marketing campaign, you’re doing it wrong. SEO is the total sum of tactics and strategies you execute to ensure your rehab facility shows up high in search engine rankings for certain keywords.
Basically, you want to rank high in Google and be on the first page, by doing it organically. This is important because 75% of online users never scroll past the first page of search engines.
While it’s never a bad idea to optimise for other search engines, the majority of your SEO efforts should focus on Google because it has the lion share of the search engine market. Optimising for higher search rankings will not only allow you to get more traffic but it’s more cost-effective as well. SEO is a long-term strategy that could provide beneficial results for months and even years down the line.
However, SEO is also a long-term process that needs constant attention from your marketers.
Content is Huge in Rehab Marketing – When it comes to rehab advertising strategies, you can’t afford to overlook content marketing. Although you can’t slip medications through online chat or rent your beds digitally, you can provide your would-be admissions with high-quality and relevant content. In the same vein, you can publish strong content so prospective patients can find your website easily.
With a quality writer, you can put out compelling and useful content that will establish your facility as a worthwhile resource. The simplest way to accomplish is to have a blog section on your website. However, you have to ensure that your blog is frequently updated. Some topics that you can write about are:
– Substance abuse patterns
– Emerging trends in addiction research
– Tools and methodologies to help someone who’s struggling
– What can you expect when you register in a rehab centre
– Unique programs and therapies offered by your centre
– And many more
There are limitless topics that you can cover about addiction rehabilitation and treatments. The point is to create informative and useful content that will amplify your brand’s online presence. Of course, you’ll optimise your content for relevant keywords for higher ranking and more traffic. Businesses with blogs have 55% more visitors than companies that don’t have one.
Social Media Marketing to Build Your Brand – Everyone is on social media these days and that includes the people that could use your rehabilitation services. An average person spends about 5 hours a day online and 2 of those are spent on social media networks. Regardless of what you think of social media, its power to connect with humans is undeniable. If your facility has little to no social media presence, there’s no better time to get started than now.
When it comes to rehab facilities, building a community is the most important, social media shines at this. When you have a social page, you earn likes, gain followers, and your content is easily shared across platforms. Of course, it’s in your best interest to keep your followers satisfied and engaged. Also, social media is a great way to stay in touch with your patients.
Your social media accounts can be used to drive traffic to your site by linking Q& As, blog articles, and other resources. When your content is shared, it can potentially reach an even wider audience. People who are looking for help with their addiction may even find your Facebook or Twitter during their research.
Through social media, you can build a community that helps in growing your overall brand.
Use PPC for Attracting New Leads – We mentioned earlier that organic traffic is the way to go for digital marketing. However, this doesn’t mean that you should overlook the potential of paid search. Pay-per-click or PPC is the fastest and most targeted marketing strategy that your rehab facility can use. This takes care of the struggles that most rehab marketing campaigns have, reaching a relevant audience and generate high-quality leads.
With PPC advertising, you bid for your targeted keywords which will determine your position in the paid search rankings. If you bid on a keyword like “drug addiction help” and someone searches for it, then your website will appear at the very top of the organic search results. Of course, numerous factors can affect your ranking and some keywords can be very competitive and expensive.
PPC works because you’re targeting users who are already actively searching for the services and treatments you provide. Furthermore, the average PPC conversion rate across all industries is about 3.75% for search networks and about 0.77% for display networks. There are numerous ways to increase conversion rate such as creating better landing pages, writing strong ad copy, improving your advert quality score, and more.
Maximize ROI with Conversion Rate Optimisation – The ultimate goal of your company’s marketing campaign is to convert website visitors into patients. In this case, conversion rate optimisation is a strategy you should use. Conversion rate optimisation (CRO) is the process of collecting and analysing data to enable improvements that affect conversion rates. Basically, these are the optimisation steps you take to improve your site’s ability to convert.
There are many ways to improve your rehab’s conversion rates. Perhaps the most common CRO step is to test your landing pages. A landing page is the front door of your website. Many digital marketers conduct A/B testing to evaluate which two versions of your landing page perform better with visitors. The difference between the two pages are elements like headlines, colour scheme, images, and more.
For rehab treatment centres, your key conversion points should always be front and centre to your prospective patients. Conversion points are typically the following:
– Live chats
– “Contact Us” form submissions
– Inbound phone calls
– Short form submissions
Part of your CRO strategy should be to add call-to-action points in your website. Furthermore, you might also want to redesign your website to focus on conversions through your website.
Our Rehab SEO experts
help you get noticed.
We create SEO strategies that are engaging and interactive with
those who need your help in overcoming their addictions.
Our addiction treatment SEO marketing agency can help
you put together a comprehensive digital marketing plan.
Ignite Your Growth With
Search Engine Optimisation (SEO)
Leverage Pure Marketing’s addiction treatment SEO solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Pure Specialise in
addiction treatment & Rehab Marketing
Pure’s addiction treatment SEO marketing experts are skilled at creating customised SEO strategies that are catered for your speciality. Our focus on search engine optimisation (SEO) targeted advertising, and increasing brand awareness gives you the time and space to let you do what you do best while we bring in more patients.
The #1 Spot on Google SERP’s
You’ve worked hard to get your addiction treatment centre to where it’s at, so let’s make sure that patients find you easily, and immediately on Google.
There are millions of pages on the internet, but none are more important to marketers than search engine results pages, or SERPs.
Search engine optimisation specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s more important than ever for digital marketers to know how search works and what they can do to maximise their client’s visibility.
Attract more Patients
Sure, increased visibility on the internet is great but it’s the relationships that really matter. We count success in terms of conversions and loyal, long term Patients who look to you to get the mobility they need to maintain their quality of life.
Learn how Pure Marketing can support you & your Clinic, so you can do what you do best. Manage and grow your Practice with our Addiction Treatment & Rehab Marketing Support.
Contact us today to book a free consultation.
Increase Your Profits
Just like building up your addiction treatment centre with great staff, building up your internet presence and patient base take’s a lot of work. We admit that it takes time and money to invest in successful SEO tactics but give it 6 months and you’ll be like most of our Pure clients who stay with us for years.
We often find clients join us with limited requirements, such as SEO or PPC, but often after a short period of time, we end up managing their entire Digital Marketing for the entire company.
Your Thought Partner
Pure does more than just boost your Return On Investment (ROI) through implementing Search Engine Optimisation (SEO); we’re a partner that’s committed to your personal growth because we consider your achievements our success. We want to hear from you often and take your ideas/dreams/goals seriously. Because we know open communication is the key to achieving overall success.
Analytics at Your Fingertips
We take pride in providing you thoughtful monthly reports with relevant Key Performance Indicator’s (KPI’s) right at your fingertips, but you will also have access to our proprietary software interface with details about your campaigns. Pure’s SEO experts are also just a phone call away anytime to update you when needed.
Our Addiction Treatment & Rehab Marketing team will guide you through the reports and show you exactly where the improvements are happening, whether it is reduced bounce rates, increased average session duration or increased volume of traffic. This will also be backed-up with additional relevant patient enquiries.
Right in Your Neighbourhood
If your main target demographic is right in your immediate area, then it makes sense to go with a Search Engine Optimisation (SEO) company that knows the culture, problems, and solutions available to help relate to your audience. Fortunately, Pure is a locally-based SEO company run by experts who understand the region, your industry, and how to effectively geo-target qualified leads to turn them into patients.
Pure can provide you with a free consultation and review of your existing marketing strategy.
Overcoming addiction is tough.
Help people to find you with PPC.
It takes a lot for someone to reach out for help to overcome their drug
or alcohol addiction. Let us help you be at the forefront for those in need.
Ignite Your Growth With
Pay Per Click (PPC)
Leverage Pure Marketing’s addiction treatment digital marketing solutions to book more appointments by tapping into our PPC management expertise.
Your Ads That Get Noticed
You’ve done all of the hard work to build up a great addiction treatment facility that produces results and has a staff that cares about your patients, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and shows them why they should come into your rehab centre.
A Focus on Keyword Research
After learning more about your treatment addiction centre and its goals, Pure Marketing Pay Per Click (PPC) experts dive right in to find the best keywords that target qualified leads, all while staying within your budget. We can help you create original and engaging ad copy that helps your addiction treatment clinic get noticed and drives them to want to find out more. Then we launch the plan and consistently monitor the activity, redefining the strategy when necessary.
Tapping into Social Media
While creating Pay Per Click (PPC) campaigns for Google is important, Pure Marketing goes above and beyond by tapping into the power of social networking. We build PPC campaigns for Facebook and other social media platforms where your potential patients are going for information. Since social media networking is all about building trust, we keep the PPC messaging consistent, informative, and engaging across all platforms.
Regular PPC Assessments
Whether you want to build a PPC campaign from scratch or have one already in place that needs a bit of fine-tuning to produce results, Pure can take what you have and do a bit of tweaking and testing to get it to where it attracts and converts new Patients.
PPC Budget Management
Since there is a cost to Pay-Per-Click advertising, Pure is conscious of how your digital advertising budget is spent. We first do some keyword research to figure out which ones are most effective for your addiction treatment centre, but then Pure’s PPC specialists monitor and perhaps adjust your advertising campaigns along the way to make sure they are producing the best results.
The purpose of setting up a PPC ad campaign is to get noticed and ultimately get new Patients, so Pure Marketing’s PPC management experts ensure that your ad campaigns are set up properly and working through to the end. From the first online impression to booking an appointment- we track everything to see what’s working and what people are responding to.
Boost your credibility and trust
Help People Overcome Addiction by Partnering with a Renowned
Addiction Treatment Social Media Advertising Agency
Practically everyone in the developed world is using social media sites, to connect with friends, family, and even find support groups that help people share their struggles with drugs and alcohol. As an addiction treatment facility, this offers a great opportunity to connect with potential patients and those who could use some professional advice on how to help overcome their addictions. Not only does social media provide another avenue to get out in front of potential patients, but it is also where everyone is spending their time these days. Addiction treatment facilities that have social media accounts not only gain more brand awareness, but it comes with the opportunity to facilitate trust and respect from those who have seen success with your programs. Therefore, it’s important to not only have an account but use it to its full advantage so that people looking for your services can easily find what they need to live a better life.
Our comprehensive addiction treatment social media advertising agency ensures that patients consider you over any other competitor in your area when finding the help that they need. Plus, having your addiction treatment facility at the forefront of social media makes people who have already been through your programs feel welcome and included.
Our Addiction Treatment Social Media Advertising Agency helps people find your website in search results over your competitors through social media advertising, PPC, and through implementing other viable SEO strategies. Like investing in SEO, addiction treatment social media advertising is an essential component of a digital marketing plan that no one can afford to overlook.
Connect and Interact with new Patients with a little expert help
Everyone goes to the internet these days for advice, information, and even helping them make an important decision about getting the help they need. Therefore, it’s worth it to at least try digital marketing, you’ll be pleased when you see the potential of bringing in new patients and building solid relationships that can lead to long term revenue. With our drug and alcohol rehab social media experts, we can help you create engaging and informative Facebooks posts that boost your brand awareness and facilitates admittance.
It’s great that you have a website (but if you don’t then we can help with that, too), but the sole reason for a website is to attract web traffic. That’s when it’s time to back up the time and effort you put into building a website with SEO and PPC tactics (including your presence on social media) to help drive new patients to your physical location. Recently, Statista found that 63.4 Percent of website traffic starts with the Google search engine, and fortunately we know exactly what it takes to give you an edge amongst the billions of online searches that go on daily.
Our addiction treatment social media advertising management team is committed to designing customised SEO, PPC, and social strategies that drive results, and new patients- to your rehab centre by using our ability to connect with them online where people are spending most of their time.
Ignite Your Growth With
Social Media Marketing (SMM)
Leverage Pure Marketing’s addiction treatment social media marketing solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Social Media Management Experts
Pure Marketing has a whole team of social media management experts with over a decade of digital marketing knowledge. These social media marketing gurus know exactly how to streamline Facebook advert budgets, share engaging Instagram photos, and create effective Facebook posts that prove that you’re an expert in addiction treatment, ultimately boosting your brand reputation and profits.
Customised Social Media Plans
Pure works with your business to put together a customised social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust.
We also take the time to meet with you right here in the area to analyse your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximise your social media ad spend thus giving you a better Return on Investment (ROI).
A Full-Service Agency Partner
As a family of social media marketing and SEO specialists, we’re ready to come to visit you in person or via an online meeting and get started on boosting your internet presence and connecting on a more personal level with your Patients. There is so much potential to grab new business that we would love to be a part of your growth and success.
Not only do our social media management experts set up your ad campaigns, but we also make sure that everything is seamless and working the way it should be to the very end. We look at every step of the Patient’s journey from the very first time they see your Facebook post to booking an appointment we track and analyse everything.
Web Development and Design
Every website should be unique and capture a person’s attention while being easy to navigate. Pure can create simple to complex websites using the latest WordPress technology. We’ll meet with you in your office or via an online meeting to go over your goals, analyse your landing pages, and help optimise your website to capture more leads.
Whether you need someone to regularly create Facebook posts or manage a blog on your website to share to your social media networks, Pure Marketing’s experienced writers can consistently provide fresh content, utilising SEO and your top keywords while still providing quality, engaging copy.
We help the world’s leading
Addiction Treatment Centres
convert leads into Patients
Our Renowned Addiction Treatment Website Design Agency Knows How to Create Websites That Lead to Further Engagement and Trust
Whether it’s court-ordered or self-directed, there’s no easy way to convince someone to check into a drug rehab or addiction treatment centre to get them out of the cycle of self-harm and towards a happier, healthier life. However, have you ever thought about the first thing someone does when they’re ready to take that step to get better? They turn to the internet. Potential patients are looking for rehabs that are close to them, affordable, and have proven results in curing people of their addictions.
Having a solid presence on the internet is now the differentiator between how trustworthy your addiction treatment facility is compared to your competitors. However, when potential residents find you online, whether it’s through your SEO efforts, PPC, or word-of-mouth, then once they’ve navigated to your website then they expect it to load quickly, be easy to use, and quickly provide the information that they are looking for.
Patients have Found You…
Now Actively Engage with Them with a Great Website
Our comprehensive addiction treatment website design agency knows how to drive people to your facility and implement elements into your web design that makes it easy for them to find the information they need and make them feel more comfortable about going to you for the help they need. We know how to create simple, beautiful websites with responsive design so that all features of your website work on any device and can also build safe and secure data collection portals so that people can feel confident that their data is kept private while staying connected with you.
Our addiction treatment website design experts at Pure Marketing helps connect you with qualified patients and directing them to a website that not only gets noticed by Google and helps to boost your rankings but establishes your credibility and sets you apart from the competitors in your area.
Now that Patients Found You, Actively Engage with Them with a Great Website
When people are faced with the decision to enter an addiction treatment centre, they usually find rehab in one of three places: a recommendation from their lawyer or court, friends or family, or the internet. Since the internet has become a central hub of information, when people have an issue that they need to solve then they tend to bypass those first two options and go straight to their computer to find the answer. That’s why your addiction treatment facility needs to have a strong presence to connect you to the people who need you the most. But if you don’t know where to start, then that’s where our addiction treatment web design experts can step in and build you an engaging, eye-catching website that easily converts web users into patients.
Ignite Growth With
A Pure Bespoke Website Design
Leverage our addiction treatment website design and development solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Fast Loading Pages
People are in a hurry, juggling work, family, and their personal life, so when you have an opportunity to get a few minutes of their attention then you better take advantage of it. Along with creating an effective, easy-to-read website, Pure website design experts know how to optimise the content so that it loads quickly, thus impressing your website visitors and making them want to come back for more.
Since so many people Google businesses from their mobile devices these days, we understand how important it is to build websites that are easily viewable no matter what the screen size is. First impressions go far, so we make sure that once the potential Patient finds your website that they can quickly find the information they are looking for.
Bespoke Website Design
With all the competition out there, Pure website designers know that you need a website that is easy-to-read, entertaining, engaging and leads people right to where you want them to go. Pure’s website team has years of experience which means that they know how to set you apart from the rest and make your website pop.
Dedicated Project Management
From websites that just promotes a few products to complex systems which are meant to collect secure lead data or book appointments, Pure website design experts can build it all. Plus, our versatile team does more than just launch websites, Pure’s full-service digital marketing company provides social media, SEO, PPC, and reputation management help that is consistent with the information on your website.
Not only do Pure website design experts set up your website, but we also make sure that everything is seamless and working the way it should be from the first impression through to when a form is submitted with a potential lead’s contact information or booked appointment. We understand how important it is for your website to be effective in order to get the Patient to convert, so we monitor every step of the Patient’s journey through the very end to make sure that everything is seamless and functioning properly.
Whether you need someone to manage your website’s blog or come up with new copy for your landing pages, Pure’s experienced writers can consistently provide fresh content, utilising SEO and your top keywords while still providing quality, engaging text.
Show potential patients why
your addiction treatment
center is worth checking into.
Partnering with a renowned addiction treatment reputation management company showcases what sets you apart from your competitors.
Connect with the People Who Need You the Most
Getting people the help they need at a critical time is the key to a good addiction treatment facility, and where do you think they kick start that process? They first turn to the internet to find the addiction treatment facilities within their budget that’s closest to them. However, people expect only the best treatment that’s proven to yield results, so it’s important to have a solid positive image online in front of the right audience.
We Showcase Your Best Attributes to Bring in More Patients
It’s been proven that using the internet to promote your addiction treatment facility is a cheaper and more efficient way to reach new patients over traditional marketing methods such as taking out print adverts or paying commissions to a referral agency. People also rely heavily on word-of-mouth, site visits, and online reviews when it comes to choosing the drug rehab centre that works for them.
As an outstanding addiction treatment facility, you should be able to make their decision as easy as possible. Since everyone goes to the internet these days for help, information, and advice via their desktop computers or smartphones (and they’re reading reviews), it’s in your best interest to get online and be pleased when more patients start coming your way and giving you the opportunity to turn their lives around. With our addiction treatment reputation management team, we’re committed to finding the reviews from the people that have experienced success at your treatment centre and getting those to the top of the search engine results pages, thus driving results in the form of increased revenue and saved lives.
Ignite Growth With
Pure’s Reputation Management
Leverage our addiction treatment & rehab marketing solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Get Your Addiction Treatment Clinic Noticed
With all the competition out there, it’s important to stand out from the rest. Pure reputation management experts dig in and find out what makes your Addiction Treatment Clinic superior to the others by sharing your board certifications, credentials, and success stories, then we do what it takes to get those 5-star reviews to the top of the search engine results.
Highlight Your Attributes
Through website design, content generation, social media, and PPC ad campaigns, we share what makes your Addiction Treatment Clinic unique and keep the messaging consistent across all platforms so that your patients can be assured that they made the right decision in getting the help they need.
Along with finding the right online review sites to promote your business and creating consistent messaging for search engines and your website, Pure Marketing’s reputation management experts look at your social media networks to see where we can prove to your followers that you are the expert in your industry.
People want to find an addiction treatment centre that is going to help improve their quality of life, so they regularly refer to family, friends, and online reviews for advice and recommendations to figure out which addiction treatment centre is right for them. Therefore, we make sure that the most positive reviews are boosted to the top of search engine results so that your potential patients can make an educated decision about who to trust.
Share Positive News
Many companies are highly involved in their communities, local charities, making incredible breakthroughs with their Patients, along with winning awards and doing other great things related to their addiction treatment centre. The problem is that no one knows about it! Pure Marketing’s reputation management experts meet with you in person wherever you are to learn about the exemplary things you are doing, then highlights your good work through our joint digital marketing efforts.
Push Trustworthy Sources to the Top
After finding your success stories, reputable colleagues, and glowing online reviews, Pure’s reputation management experts work hard to get that information to Page 1 of the search results page by using it in advertising, website, and other SEO content creation efforts.