Pure Marketing | Privacy Policy | 2021 - Pure Marketing Group Ltd
Cranfield Innovation Centre, Bedfordshire, MK43 0BT

Privacy Policy

Pure Marketing’s Privacy Policy

Here, you can find out how we safeguard your information and how we use it to improve our products and services for the benefit of all of our customers and website users.
(Updated 15th January 2021)

The nature of our business means that, from time to time, we’ll require some personal details from our customers and website users.

The data we collect could just be a name and an email address, but depending on your level of engagement with Pure Marketing Group Limited, it could be much more than that.

The personal information you’ve shared with us, along with data on how you use our websites, what you search for and what preferences you select, for example: help us to better understand our customers as a group and as individuals. This in turn helps us to provide a range of products and services that meet your requirements.

Pure Marketing Privacy Policy

How we protect your data

When you share your personal information with any company, you have a right to expect that information to be treated with total confidentiality.

Your privacy is extremely important to us at Pure Marketing. We’re committed to protecting any personal information you’ve given us, and we comply with all relevant data protection laws.

This means that:

  • we take full responsibility for the information we hold about you
  • we will protect your privacy at all times
  • we will never sell your personal information

Whether you’ve supplied your personal details online, by phone or text, by email or in a letter, we will never use them without a lawful reason to do so. We’ll use them for the purposes for which they were initially requested and as fully explained in this Privacy Notice and Cookie Policy.

These explain how your personal data is being managed and safeguarded by us, including:

  • what information we collect about you
  • how we collect and use this information
  • how we safeguard the information you’ve provided
  • your rights in relation to the information we hold about you
  • how to report abuse

At Pure Marketing, we know that you care how your personal information is used and we appreciate that you trust us to do that carefully and sensibly.

This Privacy Policy is designed to help you understand how we and other companies in our group collect and use your personal information. We want you to make informed decisions when using our websites and any features on them, including any registration and e-commerce services.

This Privacy Policy applies to all the pages on our websites linking to this Privacy Policy and any features of them and any e-commerce, purchasing or other areas which require registration on our sites. However, it won’t apply to any third-party sites which are linked to our sites. We recommend that you read the privacy notice of any such sites that you visit as we are not responsible for them.

When we refer to our website or sites, we mean any of our websites or applications from which you have accessed this Privacy Policy.

We have included full details of who we and our group companies are at the end of this Privacy Notice.

Frequently Asked Questions

Personal information that we collect may include your name, contact details (phone numbers, email address and addresses), your date of birth, job, company information, your personal interests, credit card or billing information, shopping selections and data about the pages you visit and your other activity on our site, as well as any other personal information relating to you that you supply to us.

Some of our sites may also collect other information that you supply to us, such as information relating to your education, skills or job experience, where relevant in the context of the site or the services provided through the site. Except where stated otherwise on the site at the time such personal information is submitted, it is only processed for the purposes for which you have submitted it to us.

We and our group companies use your personal information for a variety of business purposes which are in our legitimate interests (“Business Purposes”), and/or in order to enter into or perform a contract with you (“Contractual”), and/or with your consent (“Consent”), and/or compliance with our legal obligations (“Legal Reasons”). For example, we may use your personal information:

  • to provide you with the relevant services through our applicable site, for Contractual Reasons
  • to process your online purchases, for Contractual Reasons
  • to inform you about and provide more information on products and services offered by us and our group companies, for our Business Purposes or with your Consent
  • to invite you to participate in surveys, discussions and prize draws and ask for your views on our services via online surveys and discussion forums, for our Business Purposes and/or with your Consent
  • to improve the products and services offered to you for our Business Purposes
  • for marketing for our Business Purposes and/or with your Consent
  • for statistical or analytical purposes for our Business Purposes
  • to detect, prevent or investigate security breaches or fraud for our Business Purposes and/or Legal Reasons
  • to otherwise to better meet the needs and preferences of our customers for our Business Purposes

We will not allow unrelated third parties to use your personal information for marketing without your consent. Where we rely on your consent, you have the right to withdraw it at any time.

We also use personal information to identify types of user, audit how our sites are used, and to help with the strategic development of our sites. When doing so, we remove any direct identifiers.

Participation in surveys and discussion forums is entirely voluntary. You may unsubscribe from being contacted for these purposes at any time. Survey information will be used for market research with the aim of improving our services.

We will show your username on any content you submit or post on our sites (including discussions, bulletin boards and forums).

We will not send you marketing emails if you have opted out of receiving them. Any marketing emails we send you will include an unsubscribe link at the end of the email.

Some Pure Marketing sites also provide contact details you may use if you want to contact us by email, post or telephone in order to unsubscribe. In addition, some Pure Marketing sites have a “My Account” page where you can choose whether or not to receive marketing communications from us.

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In some regions, such as the EEA (European Economic Area), you may have certain rights in relation to your personal information, including the right to:

  • request access to and obtain a copy of your personal information
  • rectification of your personal information if it is no longer accurate or erasure of your personal information if our retention is no longer necessary for the purposes for which it was collected
  • restrict or object to the processing of your personal information in certain circumstances
  • data portability (if applicable)

If you wish to exercise any of your rights in relation to your personal information please send your request to us using the details set out in the “Contacting Pure Marketing” section below. We will consider and act upon any request in accordance with applicable data protection laws.

You may also have the right to complain to the Information Commissioner (if you are in the UK) or to your local data protection supervisory authority if you are unhappy with our privacy practices notified under this Privacy Policy.

Any improper collection or misuse of personal information is in violation of this Privacy Policy and of our Legal Notice or terms of use. Please report it by emailing enquiries@pure-marketing.group.

You agree not to misuse any personal information available on our sites or to gather it or use robots or other automated scripts, codes or functionalities to do so.

We may immediately suspend or terminate your access to our site without notice if we become aware that you are in breach of applicable terms and conditions of use or of this Privacy Policy.

We will keep your personal information only for as long as necessary to fulfil the purposes for which we are processing your personal information unless the law permits or requires longer. For example, we might need to keep your personal data for quality assurance of the service we have provided, or we might need to keep it to defend future legal claims.

We seek to protect the safety of all your personal information by implementing appropriate technical and organisational measures. For example, provided your browser accepts HTTPS (HyperText Transfer Protocol) Secure encryption, we seek to protect your payment information against unauthorised access through a secure server. Where we use third parties to process personal information, we require them to ensure the safety of your information.

Any personal information that you voluntarily post on a public area of our sites, such as a bulletin board or discussion forum, or an interactive area requiring registration and/or subscription, may be collected and used by others. Please be careful what personal information you disclose in this way. You understand that we cannot control the actions of other users.

We may transfer your personal information to other countries around the world, including countries outside of the European Economic Area (“EEA”), which may not have the same data protection laws as those of the country where you access our sites. Where we transfer your personal information to countries outside of the EEA we will take appropriate steps to ensure your personal information is afforded the same level of protection as described in this Privacy Policy.

We have entered into an intercompany data processing agreement using the European Commission standard contractual clauses (in the absence of an adequacy decision) for data transfers to our group companies located outside of the EEA. We rely on adequacy decisions or any adequate data transfer mechanisms adopted by the European Commission or a supervisory authority from time to time for transfers to third parties located in countries outside of the UK or the EEA.

If you are under 16, please be sure to read this Privacy Policy with your parent or guardian and ask them questions about anything you don’t understand.

We may update this Privacy Policy from time to time. We will always include the date of a new version so that you know when there has been a change.

If you have any questions about our Privacy Policy, please do not hesitate to contact us at:

Data Protection Officer
Pure Marketing Group Limited
Cranfield Innovation Centre
Cranfield University Technology Park
University Way
Cranfield
Bedford
MK43 0BT

You may also email us at enquiries@pure-marketing.group.

This Privacy Policy is provided on behalf of Pure Marketing Group Ltd and its group companies. This means all companies owned or controlled by Pure Marketing Group Ltd (registered office Cranfield Innovation Centre, Cranfield University Technology Park, University Way, Cranfield, Bedford, MK43 0BT, registered number 12873199).

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