Exclusive PPC Services in 2021 - Pure Marketing Group Ltd
Cranfield Innovation Centre, Bedfordshire, MK43 0BT

Get More From Your
Pay Per Click Campaigns
with the Leading
PPC Management Company

Our number one goal is to maximise your Pay Per Click (PPC Services)
Return on Investment (ROI) by increasing the volume and quality leads

You Deserve Pay Per Click Campaigns
That Deliver Leads, Not Promises.

We are on a mission to provide you with a Pay Per Click strategy that produces a positive return on Investment. Every campaign we develop and initiate will deliver a return on investment you simply can’t find elsewhere. We optimise each campaign on a daily basis, making sure that we are always two steps ahead of the game.

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Do you want to increase your website traffic?

Why are PPC Services
so Succesful

There are more opportunities to reach your customers and prospects than ever before. At the same time, there’s more competition. Results pages and social media platforms are flooded with content. Hundreds of blogs, videos, and graphics are published every day. This information overload makes it harder than ever to get your message in front of the people who matter most, the people who want your product or service.

Unless of course, you use Pay Per Click services like Google AdWords or Bing Ads, services which allow you to target your audiences (based on who they are, where they live, what their interests are, and many other factors).

Pure Marketing will not only guarantee that your message reaches your prospect but also hits home, providing a greater chance of converting into a sale.

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It all starts with data

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It grows with innovation

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It excels with our passion

Data is at the centre of our paid search campaigns. We pore through market research before we even brainstorm a strategy, and we get to understand the short-term and long-term goals of our clients. Once campaigns are launched, we monitor results on a daily basis and when needed, adjust strategies to ensure that our customers get the best return possible.

To achieve outstanding results, the Pure Marketing team uses cutting edge technologies and platforms. But the equipment we need to get the job done sometimes doesn’t exist yet.

So, we create it.

We built a proprietary framework to make it possible when we realised our multi-location customers could not track cost-per-leads down to the location level. Now we can adjust PPC campaigns at each venue, based on results, trends, and more, thanks to this platform.

For any successful PPC campaign, data and technology are crucial. If you do not have a partner wholly invested in your success, you will never achieve long-term success.

At Pure Marketing, we take pride in our attention to detail. Our project management team responds within five minutes to customer requests. We know time is money, and for our customers, we hate to waste either of them.

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We Keep You Informed

A campaign manager can take your money, disappear for months at a time, only to reappear with a tiny synopsis of what he’s been doing while he’s gone. We’ve heard (and seen) the horror stories.

Pay Per Click, or PPC Services is a strategy in real-time. We think you deserve to know what’s happening, every step of the way, with your campaigns. Our proprietary platform helps to keep you informed and our hands-on project management team regularly reports on the progress of your campaigns.

You have a right to know what is going on, as well as what our team is doing to achieve your targets and produce the ROI you want whether our campaigns are succeeding, faltering, or in a lull.

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Ready To Take Your
Pay Per Click Campaigns
To The Next Level?

Pay Per Click Managed Services

One of the best ways to expand your presence, find new customers, and develop your business is advertising through Pay Per Click (PPC). However, with PPC, it’s easy to waste money, particularly if you don’t have a strategy or don’t know how to optimise your bids.

You’ll want to work with a PPC management company if you’re serious about using PPC as an advertising tool.

Are you interested in making the most of your PPC campaign?

At Pure Marketing, we have a team of Pay Per Click professionals who have vast experience in PPC search advertising, display advertising, programmatic efforts, etc. Our goal is to assist advertisers like you to benefit from your PPC campaign. We reduce your spending and build an efficient paid search strategy that will get you clicks.

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What is Pay Per Click Advertising?

Pay Per Click (PPC) is an internet advertising model in which advertisers pay each time a targeted client clicks on one of their advertisements, as the name suggests.

There are various types of PPC advertising out there but paid search ads are arguably the most common type. Whenever users search for a product or service online through a search engine such as Google, Bing, Yahoo, etc., this type of paid ad is called a display ad. The queries could be anything from mobile search (Dentist “near me”) to local service search (plumbers, roofers) to someone shopping for a gift (“baby shower gift”). The queries could be anything from mobile search. PPC advertisements are triggered by these searches.

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Why PPC Services Matter

Cost-Effective Advertising

The common misconception that many of our new clients share with us is that Pay Per Click is expensive and time-consuming. They believe that to succeed in PPC requires a lot of money.

That isn’t at all the case.

Sure, if you’re not careful about how you spend your budget, you’ll end up wasting a lot of money, but with the correct approach, you can optimize your campaigns on a monthly basis. Therefore to help improve your marketing strategies in the most cost-effective way, it is best to employ a competent PPC team.

The fastest way to receive targeted traffic

When you have a website for your company, traffic is your lifeblood. You don’t just want any form of traffic though, but targeted traffic that can lead to sales.

One of the most common ways to gain targeted traffic for your company is Search Engine Optimization (SEO). However, getting the results that you need with SEO will take a lot of time and knowledge.

If you want to get the next best SEO option, it’s is PPC.

With PPC, you will not only get quality traffic, but you will also get almost instant results. We’re talking about users who are actively searching for your companies products or services. You will receive traffic and even sales on the same day once you set up your account and start the campaign.

The best way to assess if your product is selling

You have a great-looking website and your products are boxed and ready to go, but you have no idea if they’re going to sell. What’s the quickest way to test whether the goods are really going to sell?

Of course, Pay Per Click!

On a platform such as Google Advertising, you can run a PPC campaign and aim for around a thousand targeted clicks. Measure the outcomes and you’re going to have a pretty clear idea about the product’s viability.

Testing with a focused PPC campaign may cost you some money, but knowing how your website and product will work is more than worth the investment.

Compatible with other channels of advertising

PPC can be an important part of the plan for digital ads and works nicely with other marketing strategies.

Content marketing is currently the preferred channel for online marketing. Businesses are investing in creating unique content to go with the customer buying cycle. If you have high-quality content and you want to quickly drive traffic to your website, Pay Per Click should be your preference.

Also, PPC and SEO work together really well. This is because the traffic and impressions are typically for the same target audience-consumers who find information, goods or services using search engines. In terms of clicks and conversions, how well your PPC campaign performs will provide excellent insight into which keywords to prioritise in your SEO campaign.

Fully Controlled

The wealth of choices that are open to you to attract potential customers is one of the best advantages of PPC platforms like Google Advertising. Yes, there are variations in the default campaign settings, but essentially, you’re in charge.

You are free to select the keywords or placements to target and their constraints for starters. Also, new business owners need not worry because even if you want to start tiny, PPC provides great versatility. For each target keyword, you’re free to set a budget and how much money to bid. You’re free, essentially, to spend whatever you want.

You can do so in real-time if you want to change something in your campaign. For example, if you see good results, you will be able to scale up immediately. If you want to take a break from your PPC campaign, you can just pause and stop showing your advertising, and your ad spending is like that.

6 Ways to help your business grow
with a PPC Services Management Company

Pay Per Click is a powerful marketing platform that can provide your website with instant traffic and generate immediate conversions. It’s easy to waste cash on an unsuccessful PPC initiative. Small businesses, medium enterprises and large organisations can all benefit from what a PPC Services Management Company can offer. Here are some ways in which a PPC services company can help your company grow:

Management of
Pay Per Click has Changed

The idea of hiring a digital marketing firm to run a PPC campaign may be ridiculed by many experts and marketing execs. But in fact, over the years, PPC marketing such as Google Advertising has become quite confusing.

The new PPC ecosystem will leave you perplexed, even though you think you’re familiar with the old Google AdWords scheme. Sure, you can possibly set up an account easily and start the campaign quickly. You might also be able to set a monthly budget for your bids and restrict them.

But for a good PPC campaign, that is not all it takes.

For example, you’ll need a fair bit of PPC experience if you want to set up adverts to only show up at certain times of the day or only compete with low-cost keywords. Some people may say that it is simpler than ever to use the Google AdWords platform, but it is far from intuitive. Setting up an account is one thing, but truly optimising an account is an art form.

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Leverage the expertise of
Pure Marketings PPC Expert

Even if you’re a PPC veteran, when it comes to PPC management, there’s a lot of ground to cover. Your success is highly dependent on how experienced you are regarding pay per click. You can train anyone from your team to become a PPC expert, but it is far from the best option.

This is where support from PPC services management plays its role.

Experts in PPC management live, sleep, and breathe PPC. Hiring a digital marketing firm means you’re leveraging the vast expertise of a PPC specialist. On a regular basis, a PPC specialist runs a pay per click campaign and actively trains and educates themself about the newest trends and activities.

A professional also has the certification and experience required to help your organization drive targeted traffic to your website, resulting in higher conversion rates. Your campaigns will still be ahead of the curve and be versatile enough to respond to new trends with a PPC specialist at the helm of your campaign.

Tracking requires
professional skills

The basis of any successful PPC platform is the ability to monitor not only sales but where they come from. Fortunately, there is no lack of monitoring settings in many PPC programs like Google Advertising that will help you stay on top of your campaign.

Good analytics will show which keywords and placements are most likely to produce conversions. PPC analytics also helps you to compare your ROI by calculating each conversion’s expense. You have to note that it is not about the clicks but the leads and sales in PPC.

You can say how well your campaign is going and which places you can develop with expert monitoring. You can tweak optimisation or reallocate funds if certain parts of the campaign are underperforming or costing too much money.

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Creating Advertising Campaigns
That Can Be Scaled

You set up your Pay Per Click campaign and you’re getting clicks. You’re happy, of course! Thus, when you want more clicks, you decide that it’s time to scale up your campaign.

It is possible that many advertisers would raise their daily budget by as much as 50%. They note that the cost per click (CPC) has risen over the next few weeks. Instinct dictates that the regular budget cap should be reset, but bid amounts should be increased. The clicks come few and far in between as the days go by, and in just a few days their monthly budget gets spent.

Exactly what is going on?

Scaling a PPC campaign, in all honesty, isn’t as easy as it seems. If you want a scaled campaign that can gain more targeted clients, that is. It is a crude tactic at best to change your daily budget limits or bid amounts and will only damage your ROI. Don’t even think about scaling the campaign using wider general keywords because you’re just going to end up with higher CPCs that don’t convert.

Scaling a paid search campaign requires a detailed and in-depth approach. This is why to get it done, you need to work with a reputable PPC Services management firm.

Efficient & Effective Advert
Copy Writing

Without considering the actual ad copy, you can’t really talk about handling a PPC campaign. Every word counts when it comes to PPC ad copy. You may get some clicks from less optimised advert copies, but you will also need the ad relevancy to be on-point or your conversion rates will suffer.

A PPC specialist knows the elements that go into an outstanding copy of an ad. Based on what works best, this individual will research, analyze the market, and build ad copies. The content of your ad copy can also impact your ad score.

A powerful copy will elicit a strong reaction from your target clients that will ultimately lead to conversions.

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Creating a
Marketing Strategy
for you that works

As stated, having a sophisticated yet practical strategy is the best chance to succeed in Pay Per Click adverts. Hiring a PPC management firm is your best bet to discourage excessive advert overspend and waste your time unless you are looking to experiment with your campaign.

A successful PPC management company will devise a plan for your company that works best. While there are best practices in the management of a PPC campaign, there is no such thing as a strategy that will operate universally with all types of companies.

PPC specialists, as good as they are, are not familiar with the company’s ins and outs. They will review the current PPC approach and will have questions that need to be addressed. This will allow our experts to better understand how the company can be marketed.

How do you pick the best
company for PPC Services?

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Total
Transparency

In a PPC management service, this is one of the most important aspects that you need to search for. You’ve heard horror stories where a campaign manager leaves his client in the dark about his everyday activities and gives a bare-bones summary at the end of the week. You deserve to know every little bit of details about your PPC campaign as a client. You should be able to leap and say “I don’t want to do that anymore” or “oh, these keywords are great” in your campaign. The best PPC management agency, every step of the way, will keep you informed.

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impeccable
Track Record

A surefire way to check whether they’re worth the time and money is to look at the company’s track record.

What sectors are they helping? Did they win any awards? How many consumers have helped them succeed? The last thing you’ll want is to partner with a business that hasn’t been long enough in the industry. It’s just that you want a team with extensive Pay Per Click experience, not to suggest that new agencies are inherently not successful.

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Saves Precious
Time for You

You need a digital marketing agency which will handle your PPC campaign entirely. What’s the point, otherwise? The idea is for you to entrust the agency with your entire PPC operations so that you can spend your time on other more important things, such as running your company.

To work on your initiative, a successful PPC management service will provide a dedicated expert. The specialist would do everything from analysis into keywords to targeting your prospective customers.