Digital Marketing
For Orthopaedists
Increase Patient Volume with
Innovative Digital Marketing Strategies
DIGITAL MARKETING
FOR ORTHOPAEDISTS
Increase Patient Volume with Innovative Digital Marketing Strategies
Orthopaedic Marketing Agency
5.3 Million
Surgical procedures are performed every year globally
Orthopaedic Marketing Agency
153 Thousand
Hernia repairs in the UK
Orthopaedic Marketing Agency
125 Thousand
Hip replacements in the UK
Orthopaedic Marketing Agency
Find And Engage New Patients For Your
Orthopaedic Surgery Clinic
When someone needs to see an orthopaedic specialist, they don’t want to wait. Unlike a family physician or general practitioner who may routinely see patients, patients may only look for orthopaedic specialists due to critical problems with shoulders, knees, hips or other specific body parts.
Patients are looking for ways to improve their appearance and will consider both surgical and non-surgical options. Cosmetic procedures enhance or reshape body structures with an aesthetically pleasing result. Reconstructive procedures also enhance appearance but are usually done to correct a congenital defect, developmental abnormality, or restore body parts affected by trauma or disease. The goal of reconstructive surgery is to improve function and achieve a more normal appearance. Both types of treatments can do much to afford patients a better self-image and enhance their self-esteem.
SEO For Orthopaedic Marketing
There are more than 6,000 Trauma and Orthopedic Surgeons in the UK according to the Royal College of Surgeons of England (RCSENG), and thousands of other professionals who also work in the field. That’s why it’s vital that you have a strong digital presence so you’ll be the one that’s contacted first. This strategy can include a well-designed site providing all the answers, that are easy to see in any format. Successfully optimising your online presence to attract visitors ensures that you’re the trusted choice for your clients and their families.
Here are a few ways we can help your
healthcare company to grow
Orthopaedic Marketing Agency
Pure Marketing Group can establish
strategies for attracting new patients
Orthopaedic Marketing Agency
Promote better patient engagement through
the use of continued healthcare digital marketing
Orthopaedic Marketing Agency
Increase brand awareness through utilising healthcare
digital marketing including social media and pay per click
Orthopaedic Marketing Agency
We all know you cannot please every patient Pure
Marketing provides positive reputation management
Orthopaedic Marketing Agency
By introducing partnering programmes Pure
Marketing can increase Clinician referrals
Orthopaedic Marketing Agency
Pure Marketing Group can help you establish
your clinic as a community clinical leader
Boost Your Growth
With Pure’s
Orthopaedic Marketing Agency
Leverage Pure’s Plastic Surgeon marketing Expertise to grow
your plastic and cosmetic surgery Patient base.
Orthopaedic Marketing Agency
Orthopaedic Marketing Agency
Orthopaedic Marketing Agency
Orthopaedic Marketing Agency
Orthopaedic Marketing Agency
Overall, to someone with strong medical and administrative background, diving deep into digital marketing efforts for orthopaedic clients can feel unusual at best. But the more you get familiar with current tools, the more effective you can be at reaching customers who need your business to help their health. Call the orthopaedic marketing experts at Pure today to ignite your growth.
Getting orthopaedic surgery- whether it’s for back pain, correcting joint or muscle problems, or just improving mobility- is a big decision for most people as it can affect how they feel for the rest of their lives. This is why people only want to go to the doctors that they trust, and the best ones in their area. It’s also likely that you are not the only orthopaedic surgeon who specialises in the practice. So, what do people find when they Google your type of orthopaedics on the internet?
It’s true that a lot of people who are looking for orthopaedics first rely on referrals through their family Doctor, but many are also searching the internet as well for information and reference. Partnering with a renowned orthopaedics PPC management agency like us gives you the opportunity to stand out from your competitors by catapulting your credibility to the top of the search engine results.
No matter what kind of orthopaedics practise you specialise in, you want to be noticed, at the top of Google search results.
Our comprehensive orthopaedics SEO strategies make sure that patients get the help they need, and you get more booked appointments (leading to increased revenue) by gently leading people to your website over your competitors. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
According to a recent study, paid search accounts for an increase in brand awareness by 80 percent. That’s huge! On top of that, 46 percent of people who are Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results, which means that a comprehensive SEO campaign done right is a great way to get to the top of the Search Engine Results Page (SERPs) and noticed by patients who are looking for your type of service.
Orthopaedic Marketing Agency
However, it can cost more time and money trying to figure it out yourself than partnering with professional SEO experts. So, just like we wouldn’t try to perform back surgery on ourselves, you shouldn’t go into digital marketing alone either.
People who need immediate correction of their bone, muscle, or spine deformities only want to go to the best orthopaedics surgeons in their area. And as a local orthopaedics practitioner, you have a responsibility to help boost their quality of life and while maintaining the credibility that you worked so hard for.
Since everyone goes to the internet these days for help, information, and advice via their desktop computers or smartphones (53 percent of paid clicks come from mobile devices), it’s in your best interest to at least try it out, and be pleased when new patients start coming your way. With our renowned orthopaedics SEO management team, we’re committed to designing customised SEO, PPC, and social strategies that drive results and new patients to your orthopaedics practice.
We do not believe in marketing ‘packages’ or one-size-fits-all solutions for the orthopaedics sector. Every clinic and surgeon need a bespoke plan to reach success. This is not only because every orthopaedics clinic is unique but more so because the public’s perception is unique for every clinic.
We apply a winning formula for generating enquiries that increase every year. Our process offers stability and the possibility to forecast business growth.
Orthopaedic Marketing
Is your website working as intended, helping your Orthopaedic clinic grow? When a potential patient searches the internet for the procedures and services you provide, do you show up? Does it help you get new patients? Or maybe you’re having little to no traffic on your Orthopaedic website and you’re tired of waiting for the phone to ring?
If you can relate to any of the scenarios above, It’s time to stop waiting for patients to find you and work with Pure, the Orthopaedic Marketing Agency.
We stand by the power of innovative ideas and proven marketing strategies at Pure Marketing that will help your Orthopaedic Clinic expand. As one of the fastest-growing digital marketing companies, Pure Marketing is on track because we believe in data-driven results. Pure Marketing also uses a proprietary monitoring tool to assist Orthopaedists to grow their practice.
Do I really need an Orthopaedic Marketing Agency?
If you think you could use more patients but still focus on conventional approaches, then it’s time for your Orthopaedic clinic to embrace digital marketing. To help expand your clinic, let’s take a look at the advantages of Orthopaedic marketing.
Orthopaedic Marketing Delivers Quicker Results
Orthopaedic marketing in today’s world is a multi-channel, multi-pronged approach. It’s better to reach potential patients using as many forms of media and adverts as possible.
Traditional marketing strategies such as radio, television, and printing will help raise awareness of your clinic. However, when just a very few people are actually searching for an Orthopaedists, you’re wasting money.
Basically, instead of attracting new patients, you’re paying for enhanced brand recognition (not necessarily a negative thing). Whereas, you’re paying just enough to target one user at a time if you use a digital marketing tool like PPC (Pay Per Click). For example, you are targeting users who are likely to become patients if you bid on phrases such as “Orthopaedic Surgeon near me”. Orthopaedic marketing brings in faster sales compared to conventional marketing.
When it counts, Orthopaedic Marketing targets patients
Traditional offline marketing is an umbrella tactic that has little to no relevance or targeting. One of conventional advertising’s most noticeable drawbacks is that you can’t tailor your message for your intended targets. As a result, you can reach out to individuals who are not patients and are not currently searching for a Orthopaedist.
Traditional marketing strategies do not allow you the flexibility to tailor your message depending on your target audience.
Alternatively, a good digital marketing strategy enables you to target potential future as well as former patients. Here are some of the few immunology marketing strategies for reaching potential patients when it matters:
1, Target users who are actively looking for Orthopaedic surgeon in your area, using PPC (Pay-Per-Click).
2, Facebook Ads can also reach potential patients within your local area.
3, Social media, email, and SMS marketing to inform patients about new services or reminding them about their appointment.
4, Social media can also be used to share useful high-quality content about allergy health and project yourself as an expert.
These are just some of the ways that digital marketing strategies can be used to grow your Orthopaedic practice and acquire new patients.