Increase Patient Volume with
Innovative Digital Marketing Strategies
Wear glasses in the UK, according to the data platform Statista (Statista).
people are contact lens wearers in the UK, which represents 9 per cent of adults aged 15-64 years.
UK. Google searches occur monthly for optometrist.
Find And Engage New Patients For Your
Growing your ophthalmology practice means targeting the prospects who are looking for you right now. Our award-winning web design and a streamlined online marketing campaign will help targeted prospects find you first and stick with you.
Digital Marketing And SEO For Ophthalmology Practices
Your new clients may look for your practice on their mobile phones, on the office laptop during a break, or at home on a Smart TV, you never know. We make sure that your site looks amazing no matter where your prospects find it, and we gear your marketing campaign to each platform as well.
Here are a few ways we can help your
healthcare company to grow
Pure Marketing Group can establish
strategies for attracting new patients
Promote better patient engagement through
the use of continued healthcare digital marketing
Increase brand awareness through utilising healthcare
digital marketing including social media and pay per click
We all know you cannot please every patient Pure
Marketing provides positive reputation management
By introducing partnering programmes Pure
Marketing can increase Clinician referrals
Pure Marketing Group can help you establish
your clinic as a community clinical leader
Igniting Your Growth With Pure’s
Leverage Pure’s medical marketing solutions to grow your
Ophthalmology patient base.
As one of the five major senses, people rely on their eyesight to do everyday tasks and maintain their quality of life. And fortunately, the evolution of innovative optometry treatments allows people to see clearly once again.
Getting your eyesight back to 20/20 vision and taking that step towards finding a new optometrist that has a proven success rate is a big decision, and it’s likely that you are not the only doctor who specialises in the practice. Therefore, where do people go to find out about you?
Truthfully, they probably turn to their friends and family first who have received eye care services and can recommend a good eye doctor. However, if they are going into this blindly (no pun intended), then they’ll probably go to the internet to read reviews and find the most successful eye doctors in their area.
That’s why it’s important to have a presence on the internet so that the right people who are actively looking for your eyesight services can quickly and easily find you.
No matter what kind of optometry clinic you specialise in, you want to be noticed, at the top, of Google search results.
Our comprehensive optometry SEO strategies make sure that patients get the help they need, and you get more booked appointments (leading to increased revenue) by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
Let Us Help You Improve People’s Eyesight
According to a recent study, paid search accounts for an increase in brand awareness by 80 Percent. That’s huge! On top of that, 46 Percent of people who are Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results, which means that a comprehensive SEO campaign done right is a great way to get to the top of the Search Engine Results Page (SERPs) and noticed by Patients who are looking for your type of service. However, it can cost more time and money trying to figure it out yourself then partnering with professional SEO experts. So, just like we wouldn’t try to perform eye surgery on ourselves, you shouldn’t go into digital marketing alone either.
People who face deteriorating eyesight are looking to back to 20/20 vision by the best doctors in their area. As a local optometrist, you should be at the forefront of providing help to these people in order to boost their quality of life and maintaining the credibility that you worked so hard for. Since everyone goes to the internet these days for help, information, and advice via their desktop computers or smartphones (53 Percent of paid clicks come from mobile devices), it’s in your best interest to at least try it out, be pleased when more patients start coming your way. With our renowned optometry SEO management team, we’re committed to designing customized SEO, PPC, web design, and social media strategies that drive results- and new patients- to your eyecare practice.
We do not believe in marketing ‘packages’ or one-size-fits-all solutions for the Ophthalmology Clinics. Every clinic and surgeon need a bespoke plan to reach success. This is not only because every Ophthalmology Clinic is unique but more so because the public’s perception is unique for every clinic.
We apply a winning formula for generating enquiries that increase every year. Our process offers stability and the possibility to forecast business growth.
Our Optometry SEO experts
help you get noticed.
People looking for vision correction only go to qualified eye surgeons that they trust.
Looking to increase your web presence to bring in more patients? Our optometry SEO specialists can get your eyecare practice up to the top of the search engines results in no time.
Ignite Your Growth With
Search Engine Optimisation (SEO)
Leverage Pure Marketing’s optometry SEO solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Pure Specialise in
Pure Marketing’s Optometry SEO marketing experts are skilled at creating customised SEO strategies that are catered for your speciality. Our focus on search engine optimisation (SEO) targeted advertising, and increasing brand awareness gives you the time and space to let you do what you do best while we bring in more patients.
The #1 Spot on Google SERP’s
You’ve worked hard to get your Optometry Clinic to where it’s at, so let’s make sure that patients find you easily, and immediately on Google.
There are millions of pages on the internet, but none are more important to marketers than search engine results pages, or SERPs.
Search engine optimisation specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s more important than ever for digital marketers to know how search works and what they can do to maximise their client’s visibility.
Attract more Patients
Sure, increased visibility on the internet is great but it’s the relationships that really matter. We count success in terms of conversions and loyal, long term Patients who look to you to get the mobility they need to maintain their quality of life.
Learn how Pure Marketing can support you & your Clinic, so you can do what you do best. Manage and grow your Practice with our Optometry Marketing Support.
Contact us today to book a free consultation.
Increase Your Profits
Just like building up your Optometry clinic with great Optometrists, building up your internet presence and patient base take’s a lot of work. We admit that it takes time and money to invest in successful SEO tactics but give it 6 months and you’ll be like most of our Pure clients who stay with us for years.
We often find clients join us with limited requirements, such as SEO or PPC, but often after a short period of time, we end up managing their entire Digital Marketing for the entire company.
Your Thought Partner
Pure does more than just boost your Return On Investment (ROI) through implementing Search Engine Optimisation (SEO); we’re a partner that’s committed to your personal growth because we consider your achievements our success. We want to hear from you often and take your ideas/dreams/goals seriously. Because we know open communication is the key to achieving overall success.
Analytics at Your Fingertips
We take pride in providing you thoughtful monthly reports with relevant Key Performance Indicator’s (KPI’s) right at your fingertips, but you will also have access to our proprietary software interface with details about your campaigns. Pure’s SEO experts are also just a phone call away anytime to update you when needed.
Our Optometry Marketing team will guide you through the reports and show you exactly where the improvements are happening, whether it is reduced bounce rates, increased average session duration or increased volume of traffic. This will also be backed-up with additional relevant patient enquiries.
Right in Your Neighbourhood
If your main target demographic is right in your immediate area, then it makes sense to go with a Search Engine Optimisation (SEO) company that knows the culture, problems, and solutions available to help relate to your audience. Fortunately, Pure is a locally-based SEO company run by experts who understand the region, your industry, and how to effectively geo-target qualified leads to turn them into patients.
Pure can provide you with a free consultation and review of your existing marketing strategy.
Seventy percent of People
in the UK wear eyeglasses.
That’s a lot of people
who need your help.
Finding an outstanding optometrist to help maintain one’s quality of life is the number one goal of most people who need to improve their vision. Boost your presence on the internet so that you’re the optometrist they see first.
Ignite Your Growth With
Pay Per Click (PPC)
Leverage Pure Marketing’s Ophthalmology digital marketing solutions to book more appointments by tapping into our PPC management expertise.
Your Ads That Get Noticed
You’ve done all of the hard work to build up a great staff who can efficiently diagnose and fix people’s eyesight, so now it’s time to partner up with an equally great PPC management company that knows how to create advert copy that engages the right demographic and gives future patients the information they need to one of their most important senses back right away.
A Focus on Keyword Research
After learning more about your Ophthalmology clinic and its goals, Pure Marketing Pay Per Click (PPC) experts dive right in to find the best keywords that target qualified leads, all while staying within your budget. We can help you create original and engaging ad copy that helps your ophthalmology clinic get noticed and drives them to want to find out more. Then we launch the plan and consistently monitor the activity, redefining the strategy when necessary.
Tapping into Social Media
While creating Pay Per Click (PPC) campaigns for Google is important, Pure Marketing goes above and beyond by tapping into the power of social networking. We build PPC campaigns for Facebook and other social media platforms where your potential patients are going for information. Since social media networking is all about building trust, we keep the PPC messaging consistent, informative, and engaging across all platforms.
Regular PPC Assessments
Whether you want to build a PPC campaign from scratch or have one already in place that needs a bit of fine-tuning to produce results, Pure can take what you have and do a bit of tweaking and testing to get it to where it attracts and converts new Patients.
PPC Budget Management
Since there is a cost to Pay-Per-Click advertising, Pure is conscious of how your digital advertising budget is spent. We first do some keyword research to figure out which ones are most effective for your Ophthalmology practice, but then Pure’s PPC specialists monitor and perhaps adjust your advertising campaigns along the way to make sure they are producing the best results.
The purpose of setting up a PPC ad campaign is to get noticed and ultimately get new Patients, so Pure Marketing’s PPC management experts ensure that your ad campaigns are set up properly and working through to the end. From the first online impression to booking an appointment, we track everything to see what’s working and what people are responding to.
Boost your credibility and trust
We help optometrists connect with patients looking for specific eye care options by implementing engaging social media strategies that builds trust and exposure
Even for an optometry practice, there’s a lot of value to having a Facebook, Instagram, LinkedIn, or other social media account promoting your eye care services. Not only does it provide another venue to get out in front of potential patients, but it is also where everyone is spending their time these days. Optometry practices that have social media accounts get noticed and having a complete profile and actively engaging with your followers shows that you care, thus improving your trust and credibility.
Therefore, it’s important to not only have an account but use it to its full advantage and invest in social media advertising so that patients looking for your services and easily get the information and help they need.
Our comprehensive Ophthalmology social media advertising agency ensures that patients consider you over any other doctor when considering eye surgery. Potential patients want to find someone they can trust, has the success rates to be able to back up their practice, and be able to put a face to the eye surgeons who are in charge of their eye care.
Our Optometry Social Media Advertising Agency helps people find your website in search results over your competitors through a mix of social media advertising, PPC and implementing other viable SEO strategies. Like investing in SEO, LASIK social media advertising is an essential component of a digital marketing plan that no one can afford to overlook.
Engage with New Patients Through Social Media
As one of the five major senses, people rely on their eyesight to do everyday tasks and maintain their quality of life. And fortunately, the innovative optometry practices have allowed people to see clearly once again. Since everyone goes to the internet these days for help, information, and advice via their desktop computers or smartphones, it’s worth it to at least try social media, be pleased when more patients start coming your way. With our optometry specialised social media experts, we can help you create engaging and informative posts that boost your brand awareness and increase booked appointments.
Our social media advertising experts are skilled at creating customised SEO strategies that are catered for your speciality. Our focus on search engine optimisation targeted advertising, and increasing brand awareness can be the catalyst to expand your patient base.
Ignite Your Growth With
Social Media Marketing (SMM)
Leverage Pure Marketing’s ophthalmology social media marketing solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Social Media Management Experts
It’s great that you have a website (but if you don’t then we can help with that, too), but the sole reason to have it is to attract Internet traffic. That’s when it’s time to back up the time and effort you put into building a website with SEO, PPC, and social media advertising tactics to help drive new patients there. Recently, Statista found that 63.4 Percent of website traffic starts with the Google search engine and fortunately we know exactly what it takes to give you a presence amongst the billions of online searches that go on daily. Pure Marketing’s optometry social media advertising management team is committed to using Facebook, Instagram, LinkedIn, and other social media networking sites to drive leads by creating quality content that people can relate to. Social media also gives us the opportunity to reach a wider audience and attract those who may not find you otherwise.
Customised Social Media Plans
Pure Marketing works with your business to put together a customised social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust.
We also take the time to meet with you right here in the area to analyze your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximize your social media ad spend thus giving you a better Return on Investment (ROI).
A Full-Service Agency Partner
As a family of social media marketing and SEO specialists, we’re ready to come to visit you in person or via an online meeting and get started on boosting your internet presence and connecting on a more personal level with your Patients. There is so much potential to grab new business that we would love to be a part of your growth and success.
Not only do our social media management experts set up your ad campaigns, but we also make sure that everything is seamless and working the way it should be to the very end. We look at every step of the Patient’s journey from the very first time they see your Facebook post to booking an appointment we track and analyse everything.
Web Development and Design
Every website should be unique and capture a person’s attention while being easy to navigate. Pure can create simple to complex websites using the latest WordPress technology. We’ll meet with you in your office or via an online meeting to go over your goals, analyse your landing pages, and help optimise your website to capture more leads.
Whether you need someone to regularly create Facebook posts or manage a blog on your website to share to your social media networks, Pure Marketing’s experienced writers can consistently provide fresh content, utilising SEO and your top keywords while still providing quality, engaging copy.
We help the world’s leading
Optometry Clinics convert
leads into Patients
Tap into our optometry web design expertise to find patients that are specifically looking for your eye care services online
With the advent of WebMD, Vitals, Healthgrades, and other online medical journals, when people have a problem then they turn to the internet first to self-diagnose their issues. Or, they go online to find top-rated eye doctors and then over to their websites to get the information they need.
However potential patients find you online, whether it’s through your SEO efforts, PPC, or word-of-mouth, then once they’ve found your website then they expect it to load quickly, be easy to navigate, and give them the information that they are looking for in a simple-to-digest manner.
Our comprehensive ophthalmology website design agency knows how to drive patients to your website. Once they have arrived, they see eye-catching elements that make it easy for them to navigate to wherever you want them to go via any device. We know how to create simple, beautiful websites with engaging contact that can include chatbots, virtual tours, and more that people can relate to (and ranks highly on Google search engines). Along with that, we build safe and secure data collection portals so that patients can feel safe when filling out one of your forms.
Our comprehensive optometry web design agency knows how to drive patients to your website and then implements elements into the design that makes it easy for them to navigate via any device. We know how to create simple, beautiful websites with responsive design and Call-To-Action’s that gently guide people on your website exactly where you want them to go. Along with that, we build safe and secure data collection portals so that patients can feel safe when filling out one of your forms.
Our Optometry Website Design Agency experts help eye doctors improve their website loading speed, secure data portals, and implement easy-to-digest elements that keep your patients interested and engaged while also getting noticed by Google and sending your eyecare practice to the top of the search engine results page. We also help to boost your rankings and further establish your credibility, thus setting you apart from your competitors.
Now that Patients Found You, Actively Engage with Them with a Great Website
When people are faced with a health issue, they usually find their medical provider in one of three places: a recommendation from another doctor, their friends or family, or the internet. And since the internet has become a central hub of information, your optometry clinic needs to have a strong presence to connect you to the patients who need your services the most. If you don’t know where to start, then that’s where our eyecare website design experts can step in and build you an engaging, eye-catching website that easily converts Internet users into patients.
Ignite Growth With
A Pure Bespoke Website Design
Leverage our Ophthalmology website design and development solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Fast Loading Pages
People are in a hurry, juggling work, family, and their personal life, so when you have an opportunity to get a few minutes of their attention then you better take advantage of it. Along with creating an effective, easy-to-read website, Pure website design experts know how to optimise the content so that it loads quickly, thus impressing your website visitors and making them want to come back for more.
Since so many people Google businesses from their mobile devices these days, we understand how important it is to build websites that are easily viewable no matter what the screen size is. First impressions go far, so we make sure that once the potential Patient finds your website that they can quickly find the information they are looking for.
Bespoke Website Design
With all the competition out there, Pure website designers know that you need a website that is easy-to-read, entertaining, engaging and leads people right to where you want them to go. Pure’s website team has years of experience which means that they know how to set you apart from the rest and make your website pop.
Dedicated Project Management
From websites that just promotes a few products to complex systems which are meant to collect secure lead data or book appointments, Pure website design experts can build it all. Plus, our versatile team does more than just launch websites, Pure’s full-service digital marketing company provides social media, SEO, PPC, and reputation management help that is consistent with the information on your website.
Not only do Pure website design experts set up your website, but we also make sure that everything is seamless and working the way it should be from the first impression through to when a form is submitted with a potential lead’s contact information or booked appointment. We understand how important it is for your website to be effective in order to get the Patient to convert, so we monitor every step of the Patient’s journey through the very end to make sure that everything is seamless and functioning properly.
Whether you need someone to manage your website’s blog or come up with new copy for your landing pages, Pure’s experienced writers can consistently provide fresh content, utilising SEO and your top keywords while still providing quality, engaging text.
You’re the Best optometrist
Let’s tell everyone.
Partner up with a renowned optometry reputation management company to share what makes your eyecare practice unique and get in front of those looking for your services. Building and maintaining a positive online image requires constant vigilance. We actively monitor the chatter and online reviews that affect our clients and act accordingly no matter the time of day or night.
Book More Appointments at Your
According to a recent study, around 64 Percent of patients book their doctor’s appointments online but only after doing extensive research and finding an optometrist that they trust. On top of that, almost half of those surveyed would rather book their appointments online over talking to someone on the phone because it’s easier and more likely to fit within their schedule. Do you know where they go first to find the eye care that they need? Online. Therefore, if you are looking for new patients, then Pure’s dedicated team of optometry reputation management experts can help your practice stand out from the rest by creating brand awareness and facilitating trust, thus driving prospective patients to your optometry clinic.
Let Your Former Patients Be Your Sounding Board to Success
When it comes to people’s eyesight, they only go to the doctors that they trust and have proven track records of improving people’s vision. At Pure Marketing’s optometry reputation management company, we amplify the success stories of former patients by sharing that with the Internet and thus driving your credibility and trust to the top of the search engine results.
Ignite Growth With
Pure’s Reputation Management
Leverage our Ophthalmology marketing solutions to grow your patient base.
Here are some of the benefits of partnering with Pure Marketing
Get Your Optometry Clinic Noticed
With all the competition out there, it’s important to stand out from the rest. Pure reputation management experts dig in and find out what makes your Optometry Clinic superior to the others by sharing your board certifications, credentials, and success stories, then we do what it takes to get those 5-star reviews to the top of the search engine results.
Highlight Your Attributes
Through website design, content generation, social media, and PPC ad campaigns, we share what makes your Optometry Practice unique and keep the messaging consistent across all platforms so that your patients can be assured that they made the right decision in getting the help they need.
Along with finding the right online review sites to promote your business and creating consistent messaging for search engines and your website, Pure Marketing’s reputation management experts look at your social media networks to see where we can prove to your followers that you are the expert in your industry.
People want to find an eye doctor that is going to help improve their quality of life and get their vision back, so they regularly refer to family, friends, and online reviews for advice and recommendations to figure out which Ophthalmologist is right for them. Therefore, we make sure that the most positive reviews are boosted to the top of search engine results so that your potential patients can make an educated decision about who to trust.
Share Positive News
Many companies are highly involved in their communities, local charities, making incredible breakthroughs with their Patients, along with winning awards and doing other great things related to their Ophthalmology Clinic. The problem is that no one knows about it! Pure Marketing’s reputation management experts meet with you in person wherever you are to learn about the exemplary things you are doing, then highlights your good work through our joint digital marketing efforts.
Push Trustworthy Sources to the Top
After finding your success stories, reputable colleagues, and glowing online reviews, Pure’s reputation management experts work hard to get that information to Page 1 of the search results page by using it in advertising, website, and other SEO content creation efforts.