Digital Marketing
For Surgeons

Conversion Rate is Stagnant or Decreasing – Perhaps the most obvious sign that your digital marketing plan isn’t working is stagnant or decreasing conversions. If you’re not generating more leads and getting new patients as a result of your marketing campaign, you have every reason to question whether your efforts are worth it or not.

It’s even more frustrating if you’re getting plenty of engagements but the results are simply not there. Low conversion rates can be attributed to many things but the most likely reason is that your marketing channels lack conversion rate optimisation.

There’s a good chance that your visitors are having a hard time navigating your conversion funnels or they’re not finding them at all. With conversion rate optimisation (CRO), you can streamline your conversion funnels and provide a better user experience to increase your conversion rates.

Pulling In the Wrong Audience – Another sign that your marketing campaign needs an overhaul is if you’re only attracting low-quality leads. Just being able to generate leads isn’t enough because not all leads are created equal. If your marketing for surgeon campaign doesn’t attract the right audience, you’re wasting time and money. The quality of your visitors is crucial because a mere 10% increase in lead quality can potentially result in a 40% revenue increase.

The quality of leads measures how likely a lead becomes a conversion. A lead refers to the information you’ve acquired from users that have interacted with your practice. This is why you need to ensure that your marketing plan focuses on conversions and targets the right audience. Attracting the wrong audience leads to higher bounce rates and increased marketing costs.

Having No Strategy – There’s no winning in digital marketing without a proper strategy. Many healthcare providers think that they have a strategy but if the execution is wrong, they’re doing more harm than good. Although no strategy can work to some extent, you should be paying attention to the strategies you’re doing – things that are costing you good money.

Here are some of the most common marketing errors that healthcare providers make:

1. Spending money on pay-per-click (PPC) without tracking or optimisation.
2. Engaging in a marketing strategy and spending the budget without a clear goal.
3. Failure to develop a healthcare brand for their practice and unable to build brand awareness using a consistent trademark.
4. Going down the DIY approach without sufficient knowledge and proficiency, and wasting marketing money in the process.
Unless you already have a skilled in-house digital marketing team, partnering with a professional advertising agency like Pure is your safest option.

Severely Outdated Website – When was the last time you’ve audited your Surgeon website? Your website represents your practice and it’s essentially your brand. In most cases, the very first thing potential patients will see when searching for your practice is your website. At that moment, you need to make a good first impression towards your visitors.

When visitors arrive on your website, you have 3-4 seconds to make a good impression. If your website is poorly designed and structured, visitors will just leave and go to a competitor.

A sound digital marketing campaign includes website optimisation. From web design to website copy, these are the steps that will make your website look beautiful and can provide the user with a good experience.

Website Isn’t On The First Page – Did you know that only 25% of users are compelled to browse beyond the first page of the search results? If your Surgeon website isn’t on the first page for your targeted keywords, it’s obvious that you could use a strong SEO strategy.

With good SEO implementation, you’ll receive benefits like stronger quality backlinks, on-page optimisation, improved content strategy, and higher search engine rankings. SEO does require a good amount of time and maintenance but it’s more than worth it.

Overall, SEO will increase your search engine rankings which can lead to benefits like increased brand awareness, better quality leads, increased traffic, and higher patient acquisition.