Digital Marketing For
Hospice Care Facilities

In the past decade, there has been substantial growth in the number of patients and their families receiving services from hospices. In 2018, an estimated 225,000 terminally ill patients in the UK received hospice care. Patients and their loved ones are searching for hospice programs that can deliver end-of-life care best suited to their needs, whether it be at home, at long-term care facilities such as nursing homes, in-patient hospice facilities, or a hospital.

Pure Marketing can help set your Hospice apart by highlighting your quality of service, program features, and reputation.

Digital Marketing And SEO For Hospice Care Facilities

Patients and families often rely on the internet to find a hospice care program in their area. They may need help with symptom management, pain control, and personal care. At Pure Marketing, our digital marketing strategy will work to expand your web presence so that people are able to find the services they need.

In the past decade, there has been substantial growth in the number of patients and their families receiving services from hospice. Hospice UK said as many as 118,000 people in the UK with terminal or life-limiting conditions are not able to access palliative care from its members. Britain’s 200 hospices treat around 200,000 people every year but, with an ageing population, demand for their services is growing. Patients and their loved ones are searching for hospice programs that can deliver end-of-life care best suited to their needs, whether it be at home, at long-term care facilities such as nursing homes, in-patient hospice facilities, or a hospital.

Pure Marketing can help set your Hospice program apart by highlighting your quality of service, program features, and reputation.

Here are a few ways we can help your
healthcare company to grow

Hospice Marketing Agency

Pure - Healthcare Digital Marketing - Attract Patients

Pure Marketing Group can establish
strategies for attracting new patients

Hospice Marketing Agency

Pure - Healthcare Digital Marketing - Patient Engagement

Promote better patient engagement through
the use of continued healthcare digital marketing

Hospice Marketing Agency

Pure - Healthcare Digital Marketing - Brand Awareness

Increase brand awareness through utilising healthcare
digital marketing including social media and pay per click

Hospice Marketing Agency

Pure - Healthcare Digital Marketing - Reputation Management

We all know you cannot please every patient Pure
Marketing provides positive reputation management

Hospice Marketing Agency

Pure - Healthcare Digital Marketing Increase

By introducing partnering programmes Pure
Marketing can increase Clinician referrals

Hospice Marketing Agency

Pure - Healthcare Digital Marketing Community

Pure Marketing Group can help you establish
your clinic as a community clinical leader

Igniting Your Growth With Pure’s
Hospice Marketing Agency

Leverage Pure’s medical marketing solutions to grow your
Hospice’s patient base.

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Search Engine Optimisation SEO –

Over 5,400 Google searches occur for Hospice Care each month in the UK. In addition, Palliative Care received 24,000 searches each month.
Pure Marketing can help patients and their families find your website through targeted search engine optimisation that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimisation will direct clients to your website for information on hospice care and then help close those leads.

Most of your new patients will find your Hospice from the major search engines. We make sure that you are positioned prominently to take advantage of the natural flow of traffic. We also target that traffic so that you get only the most qualified leads to your site.

Hospice Marketing Agency

Plastic Surgeon Marketing SEO

Hospice Marketing Agency

Plastic Surgeon Marketing PPC

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Paid Search –

Paid search will direct more people to your website. Pay-per-click ads can be a cost-effective marketing tool for your business.

Working alongside organic search engine optimisation, a Paid Search campaign fills in the holes and bolsters presence online. Our search engine advertising will ensure that your Hospice never misses a day of viability and maximises the potential of your online efforts.

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Social Media Marketing –

Another way to reach your audience may be through paid social advertising on a platform such as Facebook. Family members helping with the online search may be active Facebook users, even if the patient is not. Pure Marketing’s award-winning social media management can structure ads to target users based on age, geographic location, and other factors.

Hospice Marketing Agency

Plastic Surgeon Marketing Social Media Marketing

Hospice Marketing Agency

Plastic Surgeon Marketing Website Design

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Website Design –

Having an optimised, responsive website is a key component of a successful digital marketing strategy. Pure Marketing is experienced in designing custom websites for healthcare providers and related industries.

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Reputation Management –

You’ve worked hard to develop a reputation for providing quality end-of-life care. Pure Marketing understands that patients and their families want to be treated with compassion and dignity at this very difficult time. Let us help you protect and maintain the reputation you value.

Growing your practice in a cost-effective way is our number one priority. At Pure, we use a multitiered strategy to ensure optimal results.

Hospice Marketing Agency

Plastic Surgeon Marketing Reputation Management

Unfortunately, when people face a life-limiting illness, they naturally want to spend the final stages of it in the comfort of their own home. However, many times their advanced health issues get in the way of them living comfortably on their own and they may need professional healthcare or nursing more often than what the average person can provide. Therefore, those battling an advanced disease only want the best care from trustworthy, respectable caretakers who also give them the freedom to live out their best life.

With our ageing population and prevalence of life-threatening diseases, more than 65 Percent of UK. citizens spend their last stage of life in a hospice. However, inviting a strange caretaker into your home can be scary, therefore, families only want the best care from trustworthy, respectable hospice care providers who also give them the freedom to live out their best life.

Having a solid presence on the internet is now the difference between how trustworthy your hospice care services are compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.

Fortunately, our comprehensive hospice care SEO strategies at Pure Marketing make sure that patients get the help they need to comfortably live out their final stage of life while also generating more revenue, making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.

There are more than 49,500 online searches conducted per month by people typing in the keyword “palliative care” into their search bars, 9,900 people search “hospice”, and an additional 8,100 people searching “end of life care”, there are more than 2,900 searches for “hospice near me”.

Hospice Marketing Agency

It’s been proven that using the internet to promote your hospice care services is a cheaper and more efficient way to reach new patients over traditional marketing methods such as taking out print advertising or paying commissions to a referral agency. In a recent study, 46 percent of people who are online Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results.

This tells us that an SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for hospice care for their loved ones. Let us use our expertise to help you find new patients and make it worthwhile for those wanting to live out their remaining years comfortably in their own home as well as bringing in some revenue for you.

We do not believe in marketing ‘packages’ or one-size-fits-all solutions for the Hospices. Every Hospice needs a bespoke plan to reach success. This is not only because every Hospice is unique but more so because the public’s perception is unique for every Hospice.

Hospice Marketing Agency

Is your website working as intended, helping your Hospice grow? When a potential patient searches the internet for the procedures and services you provide, do you show up? Does it help you get new patients? Or maybe you’re having little to no traffic on your Hospice website and you’re tired of waiting for the phone to ring?

If you can relate to any of the scenarios above, It’s time to stop waiting for patients to find you and work with Pure, the Hospice Marketing Agency.

We stand by the power of innovative ideas and proven marketing strategies at Pure Marketing that will help your Hospice expand. As one of the fastest-growing digital marketing companies, Pure Marketing is on track because we believe in data-driven results. Pure Marketing also uses a proprietary monitoring tool to assist Hospices to grow their facility.

Do I really need a Hospice Marketing Agency?

If you think you could use more patients but still focus on conventional approaches, then it’s time for your immunology clinic to embrace digital marketing. To help expand your Hospice, let’s take a look at the advantages of Hospice marketing.

Hospice Marketing Delivers Quicker Results

Hospice marketing in today’s world is a multi-channel, multi-pronged approach. It’s better to reach potential patients using as many forms of media and adverts as possible.

Traditional marketing strategies such as radio, television, and printing will help raise awareness of your clinic. However, when just a very few people are actually searching for a Hospice, you’re wasting money.

Basically, instead of attracting new patients, you’re paying for enhanced brand recognition (not necessarily a negative thing). Whereas, you’re paying just enough to target one user at a time if you use a digital marketing tool like PPC (Pay Per Click). For example, you are targeting users who are likely to become patients if you bid on phrases such as “Hospice near me”. Hospice marketing brings in faster sales compared to conventional marketing.

When it counts, Hospice Marketing targets patients

Traditional offline marketing is an umbrella tactic that has little to no relevance or targeting. One of conventional advertising’s most noticeable drawbacks is that you can’t tailor your message for your intended targets. As a result, you can reach out to individuals who are not patients and are not currently searching for a Hospice.

Traditional marketing strategies do not allow you the flexibility to tailor your message depending on your target audience.

Alternatively, a good digital marketing strategy enables you to target potential future patients. Here are some of the few Hospice marketing strategies for reaching potential patients when it matters:

1, Target users who are actively looking for Hospice in your area, using PPC (Pay-Per-Click).

2, Facebook Ads can also reach potential patients within your local area.

3, Social media, email, and SMS marketing to inform patients about new services or reminding them about their appointment.

4, Social media can also be used to share useful high-quality content about Hospice health and project yourself as an expert.

These are just some of the ways that digital marketing strategies can be used to grow your hospice and acquire new patients.