Breakthrough Healthcare Social Media In 2021 - Pure Marketing Group Ltd
Cranfield Innovation Centre, Bedfordshire, MK43 0BT
Connect Your
Social Channels

Connect With Your Patients
Lead The Conversation
With Pure Healthcare
Social Media Management

Pure Marketing helps you build an online presence on the social media channels your patients use the most.

Healthcare Social Media Marketing

Engaging Patients
Through Social Media

Social media is a major factor in today’s modern healthcare community. As more consumers are getting on board and involved in their personal health, they are using social media in order to learn about and connect with healthcare systems, general and speciality medical providers, and community hospitals.

Failing to take advantage of healthcare social media as an integral part of your marketing efforts is detrimental to not only the growth of your clinic but also to your branding efforts.

Healthcare social media helps your practice accomplish more with fewer resources.

Building A Brand That Patients Can Trust

Building a better brand for your healthcare organisation often involves many different moving parts working together for the same goal. Paid media, also referred to as search engine marketing, has a very important role to keep your medical clinic or hospital relevant and competitive in today’s healthcare marketplace.

What sets search engine marketing apart from other types of advertising available today for healthcare organisations, is that it allows for highly targeted marketing campaigns according to very specifically designed criteria, including the following:

Pure Marketing - Healthcare Digital Marketing - Consistency

Pure - Healthcare Digital Marketing - Attract Patients

Use Social Media As a Platform From Which
To Engage And Influence Your Patients

Pure - Healthcare Digital Marketing - Patient Engagement

Find Ways To Use Hard Numbers And
Analytics to Measure Social Media Success

Pure - Healthcare Digital Marketing - Brand Awareness

Create Social Media Policies
For Your Business

Pure - Healthcare Digital Marketing - Reputation Management

We all know you cannot please every patient Pure
Marketing provides positive reputation management

Pure - Healthcare Digital Marketing Increase

Correct Past Missteps On
Social Media Platforms

Pure - Healthcare Digital Marketing Community

Eliminate Past Accounts That Do not Match
Current Plans And Philosophies For Social Media Use

FACEBOOK
INSTAGRAM
TWITTER

Healthcare Social Media
Pure Can Help You!

Remember, healthcare social media is a multi-faceted approach to marketing on today’s web.

Avoid focusing solely on one avenue of healthcare social media and create a robust marketing
that reaches out to patients across multiple platforms including:

Each of these social networks represents an opportunity to reach out to new patients for your practice under two conditions. First, have an effective marketing plan in place. Second, put the effort into each branch of the social media tree that is necessary to achieve lasting results.

LINKEDIN
YOUTUBE
PINTEREST

Healthcare Social Media
Reputation Management

Without an effective healthcare social media presence, you allow competing clinics the huge advantage over your medical facility. Without a dedicated team managing your healthcare social media presence, it’s nearly impossible to provide the level of engagement and access today’s medical consumers expect.

Don’t let social media obstacles, fear, or lack of expertise or resources prevent you from reaping the rewards of an effective healthcare social media presence. Call Pure Marketing today and let us work with you to get your social media house in order for the sake of your practice today and as social media evolves in the future.

How to choose your
Healthcare social media marketing agency

Elevate your healthcare brand with expert social communications from the UK’s leading healthcare social media marketing agency.

Choose Experts in Social Communications

Pure Marketing are experts in healthcare social media communications. We work with you to develop your social media presence through paid and organic social channels and build a strategy to both grow your online community and increase your engagement rate.

Organic Social Media

Help attract followers, create engaging content, brand awareness and generate more patient enquiries.

If you’re looking to expand your organic social media following then we offer a comprehensive, multi-platform social media program including creation, implementation, and management of integrated content and social media marketing campaign. Our organic social services aim to build brand recognition and visibility on multiple social networks, attracting targeted prospective patients to value-rich blog content.

Paid Social Media

Paid Social Media is essential to your healthcare organisation’s social media marketing strategy.

Our paid healthcare social media strategies are focused on the bottom line. We want to make sure you receive the maximum return from every penny you invest into paid media.

Social media platforms such as Facebook have become “pay to play”. It is now necessary to support your organic content with paid media spend to make sure your content gets seen by the right people, in the right place, at the right time. You can generate leads, turbocharge enquiries, improve brand awareness – whatever your goal, there are ways to achieve the results you want through paid social media advertising.

Healthcare Digital Marketing - Choosing a Marketing Agency

Healthcare Digital Marketing - Patient Experience

We Understand The Healthcare Market

All of our Senior Management Team have come from a marketing background in the healthcare industry. Our clients trust us with their healthcare marketing and social media activities because we understand the healthcare market, their patients, and how to use social media to make their websites perform better. And because we’re ‘socialising’ every day we know what’s new, what’s effective and how to rectify negative reviews.

Pure Marketing Know Your Target Audience

We only work with healthcare organisations so we understand the importance of communicating in a language that your audience understands, on the channels that they use the most. We help to facilitate that personal, one-to-one engagement with prospective service users from the get-go through social media.

Our Healthcare Social Media
Services Include

Content strategy

Pure are here to help guide you through the pitfalls, which images should you post? When should you post them? What should the caption say? The questions about content strategy are almost endless, particularly if it’s all new to you and you’ve no idea where to begin.

The posts on your social media should be structured and support your healthcare organisation’s goals – whether that’s to raise awareness of a new treatment that sets you apart from the competition or a recent offer.

Whatever you’ve got to shout about, we will create a content strategy and schedule unique to your business, so you know what we’re saying on your behalf and when. The strategy will include hashtag planning, caption writing and of course, branded design of all posts featuring content from your healthcare organisation.

Healthcare Digital Marketing - Website Audit

Healthcare Digital Marketing - Doctors Search Engine Optimisation

Campaign Management & Paid Advertising

Social media advertising is a great way to reach and engage your healthcare organisation’s target audiences. Advantages over organic posts include:

Scale-up quick – faster results and wider reach
Target a specific audience, demographics, interests, job titles etc.
Utilise ‘retargeting’ and lookalike audiences and target people that are likely to engage or convert
When you become a Pure Marketing customer, we’ll work together to establish your campaign objectives, messaging and KPIs. From this, we’ll discuss an appropriate budget and campaign strategy to achieve your healthcare organisation’s social media marketing objectives.

Networking and community building

Community building is an important part of the social media strategy which is often overlooked. Creating a group of loyal followers who share common interests and are actively engaged and supporting your healthcare brand not only demonstrates your popularity online but also allows you to establish authority within your niche, standing you in great stead to attract more patients.

Your community is also the place online where your followers can give you feedback – whether that’s to tell you how great you are in a five-star review or advise you on where you might need to improve.

Communities and networks like these are built and nurtured on social media. The primary method of approaching this is to regularly post content which engages your audience and stirs curiosity about the service you’re offering.

Another huge benefit to building a community online is that it organically increases the chance of word of mouth referrals – and they’re the best kind. People trust other people.

Healthcare Digital Marketing - Website Performance

Healthcare Digital Marketing - Social Media Marketing

Market Research and Patient Persona Creation

A patient persona is the ‘who? what? when? where? why?’ of digital marketing. Answering these questions allows us to be on the same page about who your target audience is, what they’re looking for and why.

We’ll create a bigger picture overview of each type of patient you see in your clinic, as well as those you’re looking to engage with your healthcare brand. The personas will be entirely fictional, but the information about them (location, age, occupation, interests, shopping habits and more) will be an accurate representation of your target demographic.

This information forms the blueprint for campaigns, allowing us to offer personalised messaging that engages, reassures and inspires your patients.

Sequential retargeting

Sequential retargeting is the smartest way to use social media advertising to guide your community through their patient journey. This type of healthcare marketing takes place over a period of time, as your patients explore what you have to offer and how it could positively benefit their lives or alleviate their symptoms.

Instead of using sales-like lead generation ads, sequential retargeting uses a sequence of informational adverts that systematically target users after they have interacted with the content from the previous step of the sequence. We cap the number of ads anyone is served to reduce ad fatigue and automatically exclude anyone that has already taken an action on-site (completed a conversion) to avoid wasted spend.

Sequential retargeting helps to provide content that is valuable to users and take them along an informational journey, drip-feeding your healthcare brand values and moving down the marketing funnel towards a sales conversion.

Healthcare Digital Marketing - Pay Per Click Marketing

Healthcare Digital Marketing - Reputation Management

Influencer Marketing

When you think of a social media influencer, does your mind conjure an image of a model posing in the latest fashions? If so, you might be wondering how this could be relevant to your healthcare brand.

Because word-of-mouth referrals are so valuable and trustworthy, influencer marketing on a micro-level (under 10000 followers with a track record of strong engagement) is very important to the growth of your healthcare business, particularly those who offer beauty treatments and skin-based procedures.