What is Healthcare SEO?

Avoid Abstract Talks About SEO

Healthcare SEO is not a magical process but it is difficult and time-consuming. This also means that many people misunderstand certain aspects of this marketing process. So if an SEO agency claims that they have special insights into search engine algorithms, sounding all too abstract or having some sort of “SEO secret”, there’s a good chance that they’re lying.

Instead, a good healthcare SEO agency has a deep understanding of search engines, constant updates, attention to detail – this is because Google’s search algorithms change almost every week.

Also, be on the lookout for agencies that are looking to take shortcuts like cloaking, mass paid links, keyword stuffing, and anything that sounds like it’s gaming the system. These techniques can demote your website and may get you hefty penalties. You don’t want to be on the receiving end of Google-imposed penalties because your website might never recover.

Choose An Agency That Can Meet Your Goals

In this case, make sure that you have a set of clear and concise goals. You’ll encounter many agencies that will give you lofty but vague promises like “increasing organic traffic.” Vanity metrics like high traffic, big Alexa rankings, etc. might as well be buzzwords – they’re irrelevant if they don’t help with the patient acquisition.

Increasing organic traffic doesn’t automatically translate to increased revenue. To avoid any ambiguity, you and your SEO team should determine exactly what you’re trying to accomplish with SEO. Even if you’re not clear with your goals, a good healthcare SEO company understands what you need and will help you get as many high-quality leads to your website. This means more appointments, form-fills, and other important results that healthcare organisations hope to drive to their websites.

Regardless of which SEO company you choose, make sure that you know the type of results that you are looking for and the services you require.

Ask for Case Studies, References, and Reviews

You want to work with an agency with a proven track record, But don’t just take their word for it. Look for unbiased opinions about the agency through case studies, client references, and reviews. A reputable agency won’t hesitate to provide this sort of information to their prospective clients. Alternatively, you can look for this information through websites like Google, Trustpilot, Yelp, or Glassdoor.

In case you don’t know, you can request case studies from the SEO agency through phone or an online form. This is a great way to see the SEO expertise of the agency. A diverse portfolio usually points to extensive experience. Additionally, you can also request client references. The agency should be able to connect you to their current or previous clients, so you can talk to them about their own experience and level of satisfaction.

Demand a Marketing Plan That Makes Sense

Not all healthcare SEO agencies are created equal. Just because an agency is well-versed in digital marketing, it doesn’t mean that they’ll do well in the healthcare space. You want a marketing strategy that makes sense with your practice. Marketers that tend to use cookie-cutter strategies are not worth your time and money.

You need to work with a healthcare SEO agency that can provide your organisation with a personalized marketing plan. This is why you must work with an SEO company that has helped many hospitals and healthcare practices. The healthcare industry is very saturated and thus, very competitive. Your company needs a well-crafted SEO campaign to come out on top. What exactly is a well-crafted SEO plan? For starters, the plan should be tailor-made to your hospital’s marketing needs for the fastest ROI and cost-efficiency.

Ideally, the healthcare SEO agency should be able to conduct a full website audit. This gives them a clear idea of which elements of your website and campaign need to be improved upon. Stop wasting time with an SEO agency that can’t provide a customized healthcare SEO plan.