Breakthrough Healthcare Search Engine Optimisation In 2021 - Pure Marketing Group Ltd
Cranfield Innovation Centre, Bedfordshire, MK43 0BT
RANK HIGHER
ON GOOGLE

Increase Your Website Presence
on Google & Bing with Healthcare
Search Engine Optimisation Strategies that work.

Get to the top of Google with our tried and tested SEO campaigns that deliver organic growth to your healthcare business.

Build Trust And Website Traffic With SEO And Content Management

The powerful combination of Search Engine Optimisation (SEO) and content management go hand in hand.

It’s not all about gaining page ranking in search engines, though that’s certainly critical for any practice interested in attracting new patients.

It’s also about inspiring trust among potential patients who are considering your healthcare clinic or simply searching for information on the conditions you treat.

We help you turn your healthcare website into a wealth of information that’s beneficial to the patients you serve (or wish to serve) through the use of:

Increasing Patient
Referrals
Developing Comprehensive And Continuing Digital Marketing Efforts
Eye-Catching
Web Content
Monitoring And Improving Online Reputation

The great news is that by doing this, you give the search engines what they love. Search engines, like Google and Bing, list rankings according to trust and relevancy.

The more trustworthy and relevant your healthcare organisation is, then the more handsomely you’ll be rewarded with higher page rankings – especially on the local level (known as Local Search) – when people search for your area of practice or specialisation.

Why Is Search Engine Optimistaion And Content Management So Important
For Your Healthcare clinic?

Here’s what our Search Engine Optimistaion and content management strategies can do
for your medical organisation.

Increase Brand Recognition
Educate Patients About Their Own Health
Educate Healthcare Consumers About Your Practice And Medical Conditions You Treat
Build Trust Among Prospective Patients
Encourage Existing Patients’ Continue Trust In Your Practice
Invite Referrals From Other Physicians And Patients
Attract New Patients Through Search Engine Results
Increase Revenue

How Pure Marketing Can Help Your Clinic with Healthcare Search Engine Optimisation

Pure Marketing offers a wide range of SEO and content management services to help healthcare clinics build better search engine rankings (both locally and globally) while attracting new patients and retaining existing patients in the process. We understand the important role that both healthcare Search Engine Optimisation and content management strategies play in any effective online marketing plan and we know how to utilise these strategies to make your clinic stand out in a crowd.

Are you a healthcare provider who’s looking to drive more patients to your practice? You’ve probably tried everything, but every effort to improve the results of your marketing hasn’t made a difference. Are you up to speed with your company’s digital marketing? If not, there’s a good reason why you’re not getting new patients. Patients are choosing other healthcare providers because they have a significantly better online presence.

In that case, a well-crafted healthcare search engine optimisation (SEO) campaign can do wonders for your company’s digital presence. A solid SEO campaign will help acquire more patients, establish your brand as a medical authority, and optimise advertising costs. SEO puts your hospital, treatment centre, nursing facility, or clinic in front of healthcare patients who are searching for your services when they actually need them.

Pure Marketing is the #1 Healthcare Search Engine Optimisation agency. We’re a full-service digital marketing agency and we have helped multiple hospitals and healthcare facilities grow and get more patients. If you want to know more about what Pure Marketings SEO can do for your hospital, practise or clinic, contact us here.

Call Pure Marketing today to discuss your marketing requirements with our expert content management and SEO team.

Pure Marketing - Healthcare Digital Marketing - Consistency

Our Areas Of Expertise

Healthcare marketing has changed forever. Today’s healthcare system is a consumer-based
entity and healthcare providers must shift their mindsets to that of retailers.

Ways You Can Grow
Your Healthcare Practice Using
Healthcare Search Engine Optimisation

Healthcare Search Engine Optimisation (SEO) can help improve your search engine rankings. What does it really mean for your healthcare company or practice? Will you attract more patients and generate more revenue? Will it be worth the investment? Here are some of the ways Healthcare Search Engine Optimisation (SEO) can help your practice grow:

Getting Your Pages to the Top of Search Engine Results – The main reason for hospitals and healthcare providers to invest in Search Engine Optimisation is to have their websites appear on the first page of search engine results. When a potential patient searches for one of your targeted keywords, your website will appear on the first page of organic search results. This is important because 75% of people just never scroll past the first page of Google.

You want your website to have the #1 rank as much as possible. Why is that so? The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%. Furthermore, the #1 ranked website is 10x more likely to receive a click when compared to the listing in the #10 spot.

For doctors and healthcare professionals who are looking to get more patients, SEO is a business investment, not an expense.

Bring Trust and Credibility to Your Healthcare Business – The three pillars of SEO are Authority, Relevance, and Trust. Google’s daily searches are composed of 7% health-related search queries. That’s about 70,000 searches per minute. If your website ranks on the first page of search engines, it instils a greater sense of trust and credibility to your brand.

“If this website is good enough for Google, then it’s good enough for me.”

Consciously or not, healthcare consumers are making a mental note about your website while browsing. Your website’s appearance on the first page means that search engines have deemed your relevant and useful to the user’s query. Ranking high on the search results is a vote of confidence for many customers.

Being in the healthcare industry, you’re probably aware of just how long it takes to build trust and credibility to your brand. The same can be said with the nature of SEO. Content marketing is an SEO strategy where you consistently publish high-quality, well-written articles to your blogs. As a result, you’re practically establishing your brand as the authority that deserves the consumers’ trust.

Save on Marketing Costs and Get Better Return On Investment – Hospitals and healthcare facilities can’t solely rely on traditional marketing methods anymore due to their expensive costs and limited reach. As far as digital marketing methods go, SEO is by far the most cost-effective solutions that help healthcare businesses grow. With a properly optimised SEO campaign, you’ll end up saving a lot of money on your marketing spend.

Greater return on investment is one of the many reasons why healthcare businesses are adopting SEO to grow their practice. For local healthcare companies, SEO brings more returns when compared to other forms of advertising. As opposed to blanketed approaches like print or cold calls, SEO puts your brand to the front and centre of potential patients who are looking for your services.

Ultimately, SEO will greatly lower your patient acquisition cost because you’re targeting people who are already looking for a service your provide – this means better leads and higher conversion potential.

Better User Experience Equates To Positive Brand Recognition – You don’t want your healthcare brand to be associated with poor user experience. With that said, user experience isn’t the first thing that comes to mind when you think of SEO. But these days, good SEO means good user experience as well.

One of the many aspects of SEO is website optimisation. It’s not just about optimising your website keywords, headings, tags, etc., it’s also about providing the best user experience. Good user experience indicates that visitors are spending more time on your website and are more likely to perform an action. On the flip side, negative user experience means higher bounce rates (visitors are leaving your website) and they’re likely not going to return.

One of the best ways to improve your healthcare website’s user experience is to improve loading times across the board. This is important because 79% of visitors are not going to support a business with a poor website. According to the stats, if your site takes longer than two seconds to load, visitors will likely leave. Lastly, page speed is also considered an important algorithm for Google when indexing web pages.

Monitor Your Marketing Progress and Results – If you can measure something, you can improve it. That’s true when it comes to SEO. This type of digital marketing enables you to track your healthcare marketing campaign – complete with its progress and successes.

Using various tools or with the help of an SEO agency, you can track various engagement metrics such as conversion rate, time on page, pages per visit, bounce rate, scroll depth, search traffic, and the list goes on. Like most digital marketing methods, SEO is data-driven. If your SEO plan is doing good, you’ll know how many clicks you’ve received and how many of them led to conversions.

The ability to track every aspect of the campaign is essential for healthcare marketers to make data-driven decisions. Since you can determine which elements of your SEO campaign is working, you can keep doing what you’re doing or you can decide to scale. On the other hand, if things are not going your way, you can make meaningful adjustments to get better results and avoid penalties.

Focused Approach to Marketing – More people are using the internet to answer their health-related questions and find healthcare providers. In fact, according to Google, search drives 3x more traffic to healthcare websites in comparison to non-search methods.

Almost always, people who are searching for healthcare providers online will only get in touch with clinics that found their way to the first page of Google. With a successful SEO campaign, your healthcare website will be more visible to your target audience. Therefore, you’re not just getting traffic for the sake of it, you’re receive targeted visitors who are likely to set an appointment.

In SEO, you can target certain keywords to optimise and choosing the right keyword groups is essential to success. One essential step of SEO is keyword research which is to find words and phrases that users are searching for. You can then leverage your findings in many different ways including website content.

What is Healthcare SEO?

A successful hospital, practice or healthcare facility should have a website – it’s the central hub of your healthcare clinic and it facilitates patient communication and helps you attract more patients. Even if you have the best-looking medical website around, this means very little if patients can’t find your website.
This is where Healthcare SEO is required.

For patients to easily find your website, you need to be on the first page of the organic search results, proven SEO strategies can help you get there. SEO is the art and science of optimising a website to get to the top of the search results from major search engines like Google.

A strong healthcare SEO campaign requires a huge investment of time, money, and hard work. On top of that, the campaign needs to be maintained through relentless focus and efforts from your marketing team. This is because search algorithms continue to evolve and changing becoming more complex with time.

Pure Marketing - Healthcare Pay Per Click - Targeted Marketing

How to Choose
Healthcare Search Engine Optimisation Agency

Healthcare organisations are in a time-sensitive industry and it’s not surprising that many practices can’t keep up with the Search Engine Optimisation process. This is where healthcare SEO agencies can help. Here are some quick tips to help you choose the right agency.

Avoid Abstract Talks About SEO

SEO is not a magical process but it is difficult and time-consuming. This also means that many people misunderstand certain aspects of this marketing process. So if an SEO agency claims that they have special insights into search engine algorithms, sounding all too abstract or having some sort of “SEO secret”, there’s a good chance that they’re lying.

Instead, a good healthcare SEO agency has a deep understanding of search engines, constant updates, attention to detail – this is because Google’s search algorithms change almost every week.

Also, be on the lookout for agencies that are looking to take shortcuts like cloaking, mass paid links, keyword stuffing, and anything that sounds like it’s gaming the system. These techniques can demote your website and may get you hefty penalties. You don’t want to be on the receiving end of Google-imposed penalties because your website might never recover.

Healthcare Digital Marketing - Choosing a Marketing Agency

Healthcare Digital Marketing - Patient Experience

Choose An Agency That Can Meet Your Goals

In this case, make sure that you have a set of clear and concise goals. You’ll encounter many agencies that will give you lofty but vague promises like “increasing organic traffic.” Vanity metrics like high traffic, big Alexa rankings, etc. might as well be buzzwords – they’re irrelevant if they don’t help with the patient acquisition.

Increasing organic traffic doesn’t automatically translate to increased revenue. To avoid any ambiguity, you and your SEO team should determine exactly what you’re trying to accomplish with SEO. Even if you’re not clear with your goals, a good healthcare SEO company understands what you need and will help you get as many high-quality leads to your website. This means more appointments, form-fills, and other important results that healthcare organisations hope to drive to their websites.

Regardless of which SEO company you choose, make sure that you know the type of results that you are looking for and the services you require.

Ask for Case Studies, References, and Reviews

You want to work with an agency with a proven track record, But don’t just take their word for it. Look for unbiased opinions about the agency through case studies, client references, and reviews. A reputable agency won’t hesitate to provide this sort of information to their prospective clients. Alternatively, you can look for this information through websites like Google, Trustpilot, Yelp or Glassdoor.

In case you don’t know, you can request case studies from the SEO agency through phone or an online form. This is a great way to see the SEO expertise of the agency. A diverse portfolio usually points to extensive experience. Additionally, you can also request for client references. The agency should be able to connect you to their current or previous clients, so you can talk to them about their own experience and level of satisfaction.

Demand a Marketing Plan That Makes Sense

Not all healthcare SEO agencies are created equal. Just because an agency is well-versed in digital marketing, it doesn’t mean that they’ll do well in the healthcare space. You want a marketing strategy that makes sense with your practice. Marketers that tend to use cookie-cutter strategies are not worth your time and money.

You need to work with a healthcare SEO agency that can provide your organisation with a personalised marketing plan. This is why you must work with an SEO company that has helped many hospitals and healthcare practices. The healthcare industry is very saturated and thus, very competitive. Your company needs a well-crafted SEO campaign to come out on top. What exactly is a well-crafted SEO plan? For starters, the plan should be tailor-made to your hospital’s marketing needs for the fastest ROI and cost-efficiency.

Ideally, the healthcare SEO agency should be able to conduct a full website audit. This gives them a clear idea of which elements of your website and campaign need to be improved upon. Stop wasting time with an SEO agency that can’t provide a customised healthcare SEO plan.

Healthcare Digital Marketing - Return On Investment

Why partner with Pure
Healthcare Search Engine Optimisation Agency

When healthcare providers partner with Pure Marketing Group, they don’t just get proven PPC strategies and fresh creatives
they get results that matter. Here are some services our clients can expect from us:

Your Healthcare Website Done Right

Your healthcare website is at the centre of your SEO campaign – it needs to be search-friendly and optimised. If you want a template-based website that you can probably create yourself, we’re not the SEO agency for you. On the other hand, if you want an SEO-optimised website that loads fast, is scalable, is mobile-friendly, has social media integration, and more, Pure Marketing are able to help you with that.

Healthcare Digital Marketing - Website Audit

Healthcare Digital Marketing - Doctors Search Engine Optimisation

Healthcare Content That Converts To Paying Patients

Content marketing is a big part of SEO. In fact, SEO campaigns revolve around some type of content. Most people learn about healthcare providers through articles that are published online. At Pure Marketing, we have a team of content creators and writers that will keep your content marketing plan up to speed. Your Pure Marketing content specialist will write high-quality and engaging content that will help put your website on the first page.

Comprehensive Website Audit

We always develop a customised digital marketing plan for our clients. To do that, we need to perform a complete audit of your website. This allows us to determine things like the average position of your pages, how many clicks you’re getting, quality of your links, page load speeds, and more. A website audit will help us, help you.

Healthcare Digital Marketing - Website Performance

Healthcare Digital Marketing - Social Media Marketing

Take The Marketing Pressure Off You

At Pure Marketing, we have a team of SEO specialists with years of experience. If your in-house marketing team can’t handle the technical side of SEO, we’ll happily do it for you. For your pages to rank higher, your website should be properly structured, coded, and integrated. We can handle the back-end technical elements of your website so you don’t have to.

In-Depth Keyword Research

Keyword research is a fundamental step for any digital marketing campaign, not just SEO. To target the right group of keywords, we’ll work with your in-house marketing team and find keywords based on metrics like competitor research, industry, search volumes, and so on. You can trust that we’ll target keywords that will bring qualified leads to your site.

Detailed Reports and Analysis

If you work with Pure Marketing, you’ll never be kept in the dark. As clients, you are always involved with at every step, from planning through to providing you with detailed reports.

Healthcare Digital Marketing - Pay Per Click Marketing