for Healthcare Clinics
Bad press won’t go away.
A lot can go wrong if you don’t address the problem head-on.
Why Choose Pure Marketing
Managing the reputation of your healthcare clinic should always be a priority. With the Internet, though, and easy access to the minutest details of a practice and reviews (positive and negative) made by current or former patients, online reputation management has become more important than ever before.
Online reputation management for doctors and healthcare professionals falls under the category of marketing services meant to repair and improve a health professional’s online presence. It tackles the reviews, embarrassing public incidents, bad press coverage or malpractice lawsuits that might threaten a medical practice’s future success.
No matter how good you are in providing the best healthcare solutions and patient experience, you can’t please everyone. At some point, your company will receive negative feedback from patients. How you deal with negative feedback can make or break your brand.
With the help of an agency, not only negative feedback will be monitored, they’ll be responded to accordingly as well. If the review is a legitimate gripe from a patient, the team will reply in the most sensitive way possible, meaning that the issue will be acknowledged, respectfully and constructively. This is a good thing because 45% of consumers are more likely to support a business if they engage and respond to negative reviews.
However, some reviews can be malicious and are only designed to spread misinformation. Pure Marketing can track the origin of false patient reviews and have them removed from review platforms and rating websites.
To book a free consultation to discuss our healthcare reputation management service, please contact Pure Marketing Group here.
Reactive Reputation Management
Boost Your Brand
Pure Marketing’s healthcare reputation management service will work with you to develop a strategy for dealing with negative comments, we take negative comments and turn them into something more positive for your business. We do this by responding strategically to negative comments.
More importantly, we work with you to identify, address, and monitor any problems depicted from negative reviews, (examples being a long waiting room time, rude receptionist, etc.) to reduce and address future negative reviews.
In many cases, negative comments are the result of people feeling as though they aren’t being heard. We help you hear them so that you can then go one step further to resolve their issue before the issue is placed online for prospective patients to see. Or so you can change a negative review into a positive review.
You’ve taken years to build your professional and clinical reputation. Don’t let one negative comment snowball into a reputation nightmare for your healthcare practice. Call us today and let us help you protect your good name, and that of your clinic, in a way that will attract even more potential patients.
Proactive Reputation Management
With Pure Marketing’s healthcare reputation management services help, you spread the good word about your clinic, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and otherwise positive information on the Internet.
Before a prospective patient calls you on the phone or walks through your clinic’s doors, they have likely already looked up your practice online. What did they find? Did they find important details about the types of conditions you treat, about the good work you’re doing in the community, and glowing reviews about your services and staff?
Or, did they find unflattering comments about your practice, or you personally, that could turn potential patients away from your clinic. At Pure Marketing, we know how to ensure that you’re putting your best foot forward with review sites like Yelp.com, Feefo.com, Trustpilot.com, reevoo.com, reviews.co.uk, or Google business reviews in addition to utilising social media and SEO to your reputation advantage.
We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
The Statistics of
Healthcare Reputation Management
Just how important are online reviews for your healthcare business? Here are some interesting stats that you might want to know.
The face of healthcare has changed forever. Today’s healthcare system is a consumer-based
entity and healthcare providers must shift their mindsets to that of retailers.
Why Healthcare Reputation Management?
Are you still wondering if online reputation management is right for your healthcare facility or clinic? Here are some benefits that might just persuade you:
Does Your Clinic Require An Online
Healthcare Reputation Management Service?
Is it worth it to work with an agency that provides healthcare reputation management services? Whether you run a specialty clinic, urgent care facility, a hospital, or a dental practise, there are many ways your business can benefit from healthcare reputation management services.
Why Pure Can Help You With Your
Healthcare Reputation Management
When you appoint Pure Marketing Group as your healthcare reputation management team,
here’s what you can expect from us: