Breakthrough Healthcare Reputation Management In 2021 - Pure Marketing Group Ltd
Cranfield Innovation Centre, Bedfordshire, MK43 0BT
We Bury
Negativity!

Healthcare Reputation
Management Services
for Healthcare Clinics

Bad press won’t go away.
A lot can go wrong if you don’t address the problem head-on.

Why Choose Pure Marketing

Managing the reputation of your healthcare clinic should always be a priority. With the Internet, though, and easy access to the minutest details of a practice and reviews (positive and negative) made by current or former patients, online reputation management has become more important than ever before.

Online reputation management for doctors and healthcare professionals falls under the category of marketing services meant to repair and improve a health professional’s online presence. It tackles the reviews, embarrassing public incidents, bad press coverage or malpractice lawsuits that might threaten a medical practice’s future success.

No matter how good you are in providing the best healthcare solutions and patient experience, you can’t please everyone. At some point, your company will receive negative feedback from patients. How you deal with negative feedback can make or break your brand.

With the help of an agency, not only negative feedback will be monitored, they’ll be responded to accordingly as well. If the review is a legitimate gripe from a patient, the team will reply in the most sensitive way possible, meaning that the issue will be acknowledged, respectfully and constructively. This is a good thing because 45% of consumers are more likely to support a business if they engage and respond to negative reviews.

However, some reviews can be malicious and are only designed to spread misinformation. Pure Marketing can track the origin of false patient reviews and have them removed from review platforms and rating websites.

To book a free consultation to discuss our healthcare reputation management service, please contact Pure Marketing Group here.

Pure Marketing - Healthcare Pay Per Click Management

Reactive Reputation Management

Damage Limitation
Positive Appearance
Boost Your Brand

Pure Marketing’s healthcare reputation management service will work with you to develop a strategy for dealing with negative comments, we take negative comments and turn them into something more positive for your business. We do this by responding strategically to negative comments.

More importantly, we work with you to identify, address, and monitor any problems depicted from negative reviews, (examples being a long waiting room time, rude receptionist, etc.) to reduce and address future negative reviews.

In many cases, negative comments are the result of people feeling as though they aren’t being heard. We help you hear them so that you can then go one step further to resolve their issue before the issue is placed online for prospective patients to see. Or so you can change a negative review into a positive review.

You’ve taken years to build your professional and clinical reputation. Don’t let one negative comment snowball into a reputation nightmare for your healthcare practice. Call us today and let us help you protect your good name, and that of your clinic, in a way that will attract even more potential patients.

Proactive Reputation Management

With Pure Marketing’s healthcare reputation management services help, you spread the good word about your clinic, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and otherwise positive information on the Internet.

Before a prospective patient calls you on the phone or walks through your clinic’s doors, they have likely already looked up your practice online. What did they find? Did they find important details about the types of conditions you treat, about the good work you’re doing in the community, and glowing reviews about your services and staff?

Or, did they find unflattering comments about your practice, or you personally, that could turn potential patients away from your clinic. At Pure Marketing, we know how to ensure that you’re putting your best foot forward with review sites like Yelp.com, Feefo.com, Trustpilot.com, reevoo.com, reviews.co.uk, or Google business reviews in addition to utilising social media and SEO to your reputation advantage.

We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.

Pure Marketing - Healthcare Digital Marketing - Consistency

The Statistics of
Healthcare Reputation Management

Just how important are online reviews for your healthcare business? Here are some interesting stats that you might want to know.

The face of healthcare has changed forever. Today’s healthcare system is a consumer-based
entity and healthcare providers must shift their mindsets to that of retailers.

90% of customers read reviews before making a purchase. Whether it’s buying a product or service or visiting a physical store, 9 out of 10 people search for reviews over the web. That’s nearly everyone who cares about what the reviews have to say about a certain product or business.

A single positive review can improve the business’ conversion rate by 10%. This highlights just how powerful online reviews are. Just one positive user review can drive up your healthcare business’ conversions by 10%. Having a larger number of positive reviews is even more astonishing. With 100 positive reviews, your conversions can increase by up to 37%.

74.6% of healthcare consumers have looked up online reviews. Almost three-quarters of healthcare patients have relied on user reviews online. Why do people trust online reviews? Because positive experiences by others give us comfort, trust, and peace of mind. This is especially true when it comes to the topic of healthcare.

84% of customers trust online reviews as much as personal recommendations. For healthcare consumers, there might as well be no difference between online reviews and personal recommendations.

It’s interesting to note that it doesn’t take that many reviews to earn a customer’s trust. 68% of consumers only need 1 to 6 reviews to form an opinion about the business.

Having no reviews is also detrimental to your online reputation. 92% of customers are hesitant to deal with a business if it has no reviews. By getting more positive reviews, your reputation is improved which leads to more patients.

If your business is in Yelp, increasing your star rating by one can increase your revenue by 5-9%. However, this phenomenon could easily take place in other review platforms like Google, Facebook, and so on.

60% of customers will be sceptical of the quality of the business if it has negative or bad reviews. For local businesses, it should be in their best interest to avoid bad feedback as much as possible.

On a related note, a single negative review can prevent 35% of people from dealing with your business. This piece of information clearly emphasizes how online reviews can impact your sales.

Also, customers will not engage with a business that has a lower rating than 3.3 stars. It sounds harsh but consumers are having a hard time trusting a business with reviews that are lower than 3.3 stars. Having said that, 63% of customers don’t mind paying more for a product or service if good service is guaranteed.

82% of customers are actually searching for negative reviews about a product or business. People search for negative reviews because they want to know the drawbacks of using a particular product or business. How your business deals with negative reviews will be crucial as well.

97% of customers are using the internet when searching for local businesses. This piece of information tells us how much people rely on the internet when searching for something local. With PPC, you can reach your target audience and put your healthcare business in front of them. A well-placed ad can lead to an appointment and eventually a new patient.

75% of consumers who performed a local search are more likely to visit a physical store or office within 24 hours. Again, this emphasizes the importance of local digital marketing. Before you launch your PPC ads, make sure that your practice’s information is accurate and complete.

In May 2020, Google has a market share of 92.06% which is nothing short of domination. The second place goes to Bing with 2.61% and third place goes to Yahoo with 1.79%. Google’s competitors aren’t even close. With such a dominating market share, it makes sense to focus your PPC campaign on Google.

Although it’s not as popular as the Search Network, the Google Display Network has partnered with over 2 million websites that reach over 90% of the internet. Your ads can appear on websites, mobile applications, and videos. The Display Network is just one of the many ways that you can focus your PPC campaign.

Why Healthcare Reputation Management?

Are you still wondering if online reputation management is right for your healthcare facility or clinic? Here are some benefits that might just persuade you:

Good Online Reputation Can Increase Profits – Building a significant online review presence is crucial to attracting new patients. A healthcare provider with positive reviews will be more appealing to new potential patients. As you can see from the stats outlined above, more positive reviews can only mean increased revenues since more people are convinced that they’ll have a positive healthcare experience with your brand. On the other hand, if you can’t manage your reputation, negative reviews can significantly affect your bottom line.

Pure Marketing - Healthcare Pay Per Click - Targeted Marketing

Pure Marketing - Healthcare Pay Per Click - Control Spending

Positive Reviews Help Build Trust and Credibility – Earning and keeping your patients’ trust is key to long-term success, especially in the healthcare industry. This is the core benefit of having a well-designed online healthcare reputation management strategy. If you have a reputation that’s real and honest, patients will give you their trust.

Despite being in the digital age, word of mouth is still one of the most powerful methods of recommendation – only now it’s all about the reviews. Customers are easily influenced by readily available information which makes reviews all that more powerful. If a patient has had a positive or negative experience with your brand, they will likely talk about it. Online reputation management ensures that your positive reviews are highlighted while the negative ones will be responded to accordingly.

Higher Search Engine Rankings – With healthcare reputation management, it’s like hitting two birds with one stone. Without a doubt, Google is the best platform for a healthcare business to be seen. However, Search Engines favours positive content and will display business with the best reputation on the local first-page results. If your healthcare business appears on the first page of Search Engines, you’ll get more clicks and leads which can lead to new patients.

Part of your local healthcare reputation management strategy should be to create local profiles and listings to improve your search rankings. The higher your rank in the search engine result pages (SERPs), the easier for patients to find your healthcare business. Also, having positive online reviews will make it more likely for patients will search for your facility over the web.

Attract Better Employees – Online reviews are equally as important for attracting better employees as they are for attracting patients. According to statistics, 1 in 5 job seekers will not consider working for a company or business with a 1-star rating. It’s not surprising especially when people want to work at a good company that provides good service and is “going places.” In addition, job seekers prefer to work in a company that shares similar core values as them – a company that they can trust.

With online healthcare reputation management, your business will put out content showing that your company has a favourable culture. Overall, companies with a good reputation tend to attract better talent.

Healthcare Digital Marketing - Website Update

Pure Marketing - Healthcare Pay Per Click - Content Marketing

Gain Patient Insights – The benefits of healthcare reputation management aren’t just limited to how patients perceive your brand. When done right, healthcare reputation management also enables you to learn from your patients to further improve your reputation. By listening to patients and understanding their expectations and needs, you’ll gain valuable insights that will enable your company to build a strong online reputation.

For starters, you can collect opinions and feedback from your patients and develop a strategy that reinforces your strong points and make adjustments based on negative feedback. Essentially, you’re improving the overall patient’s journey, your products and services, and ultimately, your healthcare practice.

Conflict Resolution – As outlined above, while the power of positive reviews can improve your bottom line, negative reviews can make or break your business. The way you handle reviews is crucial to maintaining or improving your reputation. This is one of the most important benefits of healthcare reputation management.

Your healthcare reputation management strategy should include responding to negative reviews. If you’re thinking that you can probably just ignore one or two negative reviews about your facility, you’ll be in for a rude awakening. One unfavourable review can prevent 35% of people from considering your healthcare business. It’s a different story if you can quickly respond to negative reviews because it shows that your company cares. Plus, you can also respond to display malicious feedback and correct misleading information – building more credibility and trustworthiness for your brand.

Healthcare Digital Marketing - Website Update

Does Your Clinic Require An Online
Healthcare Reputation Management Service?

Is it worth it to work with an agency that provides healthcare reputation management services? Whether you run a specialty clinic, urgent care facility, a hospital, or a dental practise, there are many ways your business can benefit from healthcare reputation management services.

Highlight Your Unique Selling Points

One of the best reasons to hire an online healthcare reputation management agency like Pure is that they can highlight and expand your company’s unique selling points. By getting more authentic patient reviews and feedback, you’re demonstrating your facility’s value to the local market.

On top of your company’s business value, your reputation management team can conduct surveys, create patient polls, and more. These steps will let you know how likely patients are to recommend your practice to other people.

Healthcare Digital Marketing - Choosing a Marketing Agency

Healthcare Digital Marketing - Patient Experience

Maximize Your Time

As stated above, online reviews need to be responded to especially the negative ones. Otherwise, a single negative review can severely affect your ability to attract new patients. This means your organisation needs to constantly monitor all reviews that you receive across all relevant platforms.

If you partner with an online healthcare reputation management agency, you can free up some precious time which is best used on operating your practice. This gives you the ability to focus on other high-priority tasks and responsibilities. The agency will take care of the monitoring of reviews in your place. Plus, you’ll be assigned a reputation specialist that understands the nature and nuances of online reviews.

Build Your Social Media Presence

These days, most online conversations take place on social media. Also, almost three-quarters of customers rely on social media when it comes to their purchasing decisions. A good part of a solid healthcare reputation management strategy is to monitor and manage the conversations that happen in your social media accounts.

Pure offer many different services to the healthcare sector, a one-stop marketing shop for healthcare companies. For example, if you choose to use our social media management services and advertising services, Pure can integrate them into your reputation management campaign. Whenever you receive a review or testimonial from a patient on Facebook or Google My Business, your account manager can invite them to share their feedback on your preferred social media platforms.

Content Development

Previously we’ve mentioned highlighting the best aspects of your healthcare practice. This is best accomplished by publishing relevant content surrounding your brand. One of the most important pillars of a sound digital marketing campaign is a well-planned content strategy.

Your healthcare reputation management team can help you write press releases, news, and blog posts to be posted on your website and shared through your social media platforms. This way, you’re not only highlighting the positive aspects of your health organisation but good content also establishes your brand as an authority, and what follows is patient trust and credibility.

Healthcare Digital Marketing - Return On Investment

Why Pure Can Help You With Your
Healthcare Reputation Management

When you appoint Pure Marketing Group as your healthcare reputation management team,
here’s what you can expect from us:

Customised Strategies

At Pure Marketing, we’re experts in the best healthcare reputation management practices. However, it doesn’t mean that we’ll provide you with cookie-cutter strategies. We’ll study your business and customise our strategies to align with your company’s specific needs – all in the name of maximized ROI.

Healthcare Digital Marketing - Website Audit

Healthcare Digital Marketing - Doctors Search Engine Optimisation

Dedicated Account Manager

Pure provide a personalised experiences, we will assign a dedicated online reputation specialist to your account. Whenever you need to ask questions about your campaign, you can trust that you’ll talk to the same person every time. Yes, you’ll be working with an actual human being.

Deal With Negative Reviews

We know how important it is to respond to negative reviews. The internet operates 24/7, so we’ll ensure a quick response time to a negative review. Our responses will be polite, professional, and will demonstrate that yours is a healthcare brand that cares.

Healthcare Digital Marketing - Website Performance

Healthcare Digital Marketing - Social Media Marketing

Highlight Your Best Qualities

Pure will bring the best qualities of your brand to the forefront. Whether it’s spreading the good news about your clinic, highlighting your current positive reviews, we’ll deliver a positive proactive healthcare reputation management strategy for you.

Social Media Management

Building your social media presence is a big part of any healthcare reputation management campaign. We’ll manage your social media accounts, monitor all conversations/reviews and engage with your followers.

Extensive Healthcare Knowledge and Experience

At Pure Marketing, we have helped specialty clinics, urgent care facilities, dental practices, and hospitals. We know the ins and outs of the healthcare business and you can leverage our team’s experience to get ahead.

Healthcare Digital Marketing - Pay Per Click Marketing