Increase Patient Volume with
a Specialised Healthcare
Digital Marketing Agency
Pure Marketing help the world’s leading healthcare organisations grow with patient-centered marketing strategies.
Whether you’re a Hospital, Doctor, Dentist or looking to open a therapy or treatment centre, or if you would simply like us to review of your current digital marketing. Pure’s specialist Healthcare Digital Marketing team are here to help.
Whilst Reducing Costs
The face of healthcare digital marketing has changed forever. Today’s healthcare system is a consumer-based entity, and healthcare providers must shift their mindsets to that of retailers and embrace a healthcare digital marketing strategy.
Pure Marketing Group is experienced in healthcare digital marketing. We can help you make that mental shift. We work with you to develop a patient-centred strategy for your practice. The result is greater patient engagement, higher customer satisfaction, better patient care, and lower overall costs related to marketing.
Consistency Throughout Your Organisation
Whether your practice is large or small, consistency is the real secret for success in today’s competitive healthcare marketplace. Through our healthcare digital marketing, Pure Medical Group helps your practice set a consistent tone and deliver a focused message in all areas of your practice.
This transcends to all of your web properties so that patients feel a sense of continuity even when dealing with other specialities or practice areas.
Innovative Healthcare Digital Marketing
Here are a few ways we can help your
healthcare company to grow
Pure Marketing Group can establish
strategies for attracting new patients
Promote better patient engagement through
the use of continued healthcare digital marketing
Increase brand awareness through utilising healthcare
digital marketing including social media and pay per click
We all know you cannot please every patient Pure
Marketing provides positive reputation management
By introducing partnering programmes Pure
Marketing can increase Clinician referrals
Pure Marketing Group can help you establish
your clinic as a community clinical leader
Healthcare Digital Marketing Agency
According to a study private UK healthcare provider, Benenden Health revealed that more than 100 million health-related Google searches were placed in the UK in the past 12 months. It links this to an increase in GP wait times, based on a survey in February in which 25% of 2,000 UK adults said they were on a waiting list for a doctor’s appointment.
Nowadays, most people prefer to use the Internet to answer their health-related questions and that’s also true when they look for healthcare providers.
According to a survey, healthcare digital marketing providers consider themselves behind the curve when it comes to digital marketing proficiency, especially when compared to other industries. Nonetheless, healthcare systems have started diversifying their digital marketing plans.
Is your healthcare digital marketing up to speed?
The best way to supercharge your healthcare digital marketing campaign is to work with a specialised marketing agency. Pure’s healthcare digital marketing is an industry leader in specialised healthcare marketing. We have helped numerous top healthcare organisations to grow their clinics. If you’re in the healthcare industry and need a boost in your marketing, feel free to give us a call.
The Statistics of
Healthcare Digital Marketing
How do you take your healthcare digital marketing campaign to the next level?
Here are some medical marketing statistics that will help you build powerful campaigns.
Signs Your Healthcare Digital Marketing
Strategy Isn’t Performing
The digital marketing space continues to grow and evolve, and it’s getting more competitive than ever.
When was the last time you’ve sat down and examined your healthcare digital marketing strategy?
Here are some of the signs that you may encounter if your healthcare digital marketing isn’t working.
With a stronger online presence, your hospital, practise or clinic has greater chances to attract patients who are looking for your services online.
How to choose a
Healthcare Digital Marketing Agency
So you’ve decided to partner with a healthcare digital marketing agency but not sure where to start.
Choosing a digital marketing agency is never easy so here are several key areas to help you make the right choice.
Why partner with Pure
Healthcare Digital Marketing Agency
When healthcare providers partner with Pure Marketing Group, they don’t just get proven marketing strategies and fresh creatives
they get results that matter. Here are some services our clients can expect from us:
Who we provide healthcare digital marketing for
Frequently Asked Questions
About Pure’s Healthcare Digital Marketing
What is Healthcare Digital Marketing?
Just like any other business, healthcare organisations must generate revenue by building their audience and attracting new customers, clients, and partners. Healthcare, after all, encompasses a broad range of services that people seek out each and every day. Reaching, attracting, nurturing, and converting these “customers” is essential to maintaining healthy operations.
Just like traditional consumers, healthcare consumers industry research online, compare providers and facilities and respond to different forms of medical advertising. Healthcare marketing applies many common marketing practices and strategies, such as SEO, email marketing, and advertising to the promotion and sale of various healthcare services.
Why do healthcare companies require maketing?
How are patients supposed to find and select healthcare providers for their various medical needs? While this process might seem simple and straightforward from the patient’s point of view, the perspective of the healthcare organisation is a bit different.
Like any other business, healthcare organisations operate in a marketplace. That means they face competition from other providers, manage revenue and cost challenges, and depend on a strong digital reputation. This is especially true for providers of speciality medical services. Healthcare marketing activities help ensure that patients keep coming through the door, build market share, and facilitate lean and efficient operations.
What results can we expect from a Digital Healthcare Marketing Agency?
A medical marketing company like Pure Marketing will support a variety of marketing objectives. These include:
Improving digital lead generation
Increasing conversion rates (new patients, scheduled appointments, etc.)
Boosting organic website traffic
Creating better rankings on Google for high-volume keywords
How much does Digital Healthcare Marketing cost?
The cost of any healthcare marketing program will vary depending on objectives, duration, and your companies particular medical vertical. While healthcare marketing can be a significant investment, a healthcare marketing company can help you optimise your marketing program to make sure you get a higher return on investment (ROI) and minimise cost per lead. Pure Marketing, for example, has experience delivering results for companies of all sizes and budgetary limitations.
Is a website for medical clinics really that important?
It is often the first impression that new or potential patients and partners will get of your practice. Beyond that, your website can be optimised to attract organic search traffic, provide valuable information to prospects, and bring in new cases, patients, and partnerships.
Without an optimised website with targeted messaging—one that follows SEO best practices—your practice stands to miss out on organic net-new business or, worse, lose out to competitors. Our team of healthcare marketing professionals are to help.
Which healthcare digital marketing strategy is best for my clinic?
The right digital marketing mix will first and foremost depend on the size, nature, and maturity of your healthcare company. At the very least, it’s important for any company to shore up its digital presence to meet today’s best practices. This includes their website, SEO, any existing marketing campaigns.
Our experienced healthcare digital marketing experts will work with your teams to complete a thorough audit of your existing marketing strategies. From there, we will recommend a detailed plan, including specific performance metrics mapped to your desired business outcomes.