Digital Marketing
For Care Homes

Increase Resident Volume with
Innovative Digital Marketing Strategies

Book A Consultation

DIGITAL MARKETING FOR CARE HOMES

Increase Resident Volume with Innovative Digital Marketing Strategies

Book A Consultation

What We Do

Care Home Marketing

Care Home Overview

Care Home Marketing

Care Home SEO

Care Home Marketing

Care Home PPC

Care Home Marketing

Care Home Social Media

Care Home Marketing

Care Home Web Design

Care Home Marketing

Care Home Reputation

Care Home Marketing

420,000

Brits live in a care home community, and that number is expected to double by the year 2030. (MHA).

Care Home Marketing

£436 Million

is the annual spending on long-term care in the United Kingdom.

Care Home Marketing

53,000

Google searches occur for Care Homes each year in the UK.

Care Home Marketing

07, Pure Care Home Marketing Hx

Find and Engage New Residents For
Your Care Home

With more than four hundred thousand people in the UK. residing in some type of senior living facility, there are large numbers of prospective clients and their families searching for options every day. Pure Marketing’s Care Home Marketing solutions can help these people find your assisted living facilities. They will develop strategies that enable you to successfully highlight your facility’s features, quality of service, and reputation so that clients can find the right fit for their situation.

Digital Marketing And SEO For Your Care Home Facility

Care Home communities offer a better quality of life for ageing adults needing extra help with daily activities including dressing, bathing, eating, and managing their medications. Families want to make sure that their loved ones are safe and well cared for. Pure Marketing can help expand your facility’s internet presence and drive new clientele to your residential care home.

Here are a few ways we can help your
healthcare company to grow

Care Home Marketing

Pure - Healthcare Digital Marketing - Attract Patients

Pure Marketing Group can establish
strategies for attracting new residents

Care Home Marketing

Pure - Healthcare Digital Marketing - Patient Engagement

Promote better resident engagement through
the use of continued healthcare digital marketing

Care Home Marketing

Increase brand awareness through utilising healthcare
digital marketing including social media and pay per click

Care Home Marketing

Pure - Healthcare Digital Marketing - Reputation Management

We all know you cannot please every resident Pure
Marketing provides positive reputation management

Care Home Marketing

Pure - Healthcare Digital Marketing Increase

By introducing partnering programmes Pure
Marketing can increase resident referrals

Care Home Marketing

Pure - Healthcare Digital Marketing Community

Pure Marketing Group can help you establish
your care home as a community care home leader

Igniting Your Growth With Pure’s
Care Home Marketing

Leverage Pure’s medical marketing solutions to grow your
care home’s resident base.



Search Engine Optimisation SEO –

More than 50,000 Google searches occur for Care Home in the UK. .

Many prospective residents and their families will search online for suitable assisted living communities. They will gather information about your facility before ever making an onsite visit. Pure Marketing can help them find your website through targeted search engine optimisation that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimisation will direct clients to your website and then help close those leads.

Care Home Marketing

Plastic Surgeon Marketing SEO

Care Home Marketing

Plastic Surgeon Marketing PPC



Paid Search –

Google AdWords and other paid search programs place your adverts at the top of the page, where prospective clients and their families can easily find them. Custom landing pages can be designed, if needed. With 53,000 Google searches for Care Home, including Pay Per Click in your digital strategy is a great way to attract residents to your facility.

Pay-per-click adverts, which start as low as a few pounds per click, are a cost-effective way to highlight your assisted living facility. Your costs can be kept manageable by using geo-modifiers to target a specific audience.



Social Media Marketing –

Another way to target your audience is through paid social advertising on platforms such as Facebook, Instagram or Twitter. While your prospective care home residents may not be active on social media, family members helping with the online search may well be active users. Pure Marketing’s award-winning social media management can structure your ads to target users based on age, geographic location, interests, and much more.

Care Home Marketing

Plastic Surgeon Marketing Website Design



Website Design –

Many prospective residents and their families will search online for suitable care home communities. They will gather information about your facility before ever making an onsite visit. Pure Marketing can help them find your website through targeted search engine optimisation that focuses on increasing your site’s search rankings for specific keywords and markets. Conversion optimisation will direct clients to your website and then help close those leads.



Reputation Management –

Clients and their loved ones need to feel that your care home facility is a safe and secure place to live. Online reviews are important, and negative reviews can send potential clients looking elsewhere. Pure Marketing can help you protect and maintain the reputation you’ve worked hard to build.

Care Home Marketing

Plastic Surgeon Marketing Reputation Management

As people get older, they often have health issues that get in the way of them living comfortably on their own and may need professional 24/7 care. However, moving out of the family home and into a new, unfamiliar place can be scary. Therefore, seniors only want the best care from trustworthy, respectable healthcare providers who also give them the freedom to live out their best life.

Having a solid presence on the internet is now the differentiator between how trustworthy your care home facility is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.

Fortunately, our comprehensive assisted living SEO strategies at Pure make sure that residents get the help they need, and in-turn you get more heads in beds and revenue making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.

Partnering with a renowned care home SEO management agency like us gives you the opportunity to stand out from your competitors by catapulting your credibility and proven success record to the top of the search engine results.

Our comprehensive care home SEO strategies make sure that you get to the top of serp’s.

Care Home Marketing Agency

According to a recent study, paid search accounts for an increase in brand awareness by 80 percent. That’s huge! On top of that, 46 percent of people who are Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results, which means that a comprehensive SEO campaign done right is a great way to get to the top of the Search Engine Results Page (SERPs) and noticed by Residents who are looking for your type of service.

However, it can cost more time and money trying to figure it out yourself than partnering with professional SEO experts. So, just like we wouldn’t try to perform back surgery on ourselves, you shouldn’t go into digital marketing alone either.

It’s been proven that using the internet to promote your care home facility is a cheaper and more efficient way to reach new residents over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency.

This tells us that an SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for an assisted living or care home facility to move into in the next few months. Let us use our expertise to help you fill those beds and make it worthwhile for those wanting to live out their remaining years comfortably as well as bringing in some revenue for you.

We apply a winning formula for generating enquiries that increase every year. Our process offers stability and the possibility to forecast business growth.

Care Home Marketing

Is your website working as intended, helping your Care Home grow? When potential residents or their family searches the internet for a retirement home or care home facility that you provide, do you show up? Does it help you get new residents? Or maybe you’re having little to no traffic on your care home website and you’re tired of waiting for the phone to ring?

If you can relate to any of the scenarios above, It’s time to stop waiting for patients to find you and work with Pure, the Care Home Marketing Agency.

We stand by the power of innovative ideas and proven marketing strategies at Pure Marketing that will help your care home expand or fill you to capcity. As one of the fastest-growing digital marketing companies, Pure Marketing is on track because we believe in data-driven results. Pure Marketing also uses a proprietary monitoring tool to assist care home owners to fill their facility.

Do Care Homes really need a Digital Marketing Agency?

If you have room for more residents but still focus on conventional approaches, then it’s time for your care home to embrace digital marketing. To help expand your homes capacity, let’s take a look at the advantages of care home marketing.

Care Home Marketing Delivers Quicker Results

Care home marketing in today’s world is a multi-channel, multi-pronged approach. It’s better to reach potential residents using as many forms of media and adverts as possible.

Traditional marketing strategies such as radio, television, and printing will help raise awareness of your care home. However, when just a very few people are actually searching for a care home, you’re wasting money.

Basically, instead of attracting new residents, you’re paying for enhanced brand recognition (not necessarily a negative thing). Whereas, you’re paying just enough to target one user at a time if you use a digital marketing tool like PPC (Pay Per Click). For example, you are targeting users who are likely to become residents if you bid on phrases such as “care home near me”. Care home marketing brings in faster sales compared to conventional marketing.

When it counts, Care Home Marketing targets new residents

Traditional offline marketing is an umbrella tactic that has little to no relevance or targeting. One of conventional advertising’s most noticeable drawbacks is that you can’t tailor your message for your intended targets. As a result, you can reach out to individuals who are not residents and are not currently searching for a Care Home.

Traditional marketing strategies do not allow you the flexibility to tailor your message depending on your target audience.

Alternatively, a good digital marketing strategy enables you to target potential future residents. Here are some of the few care home marketing strategies for reaching potential patients when it matters:

1, Target users who are actively looking for carehomes in your area, using PPC (Pay-Per-Click).

2, Facebook Ads can also reach potential residents within your local area.

3, Social media, email, and SMS marketing to inform patients about new services or reminding them about their appointment.

4, Social media can also be used to share useful high-quality content about care homes and project yourself as an expert.

These are just some of the ways that digital marketing strategies can be used to grow your care home and acquire new residents.